Cardmember Growth & Product Strategy Leader

Citizens Bank; Newark (DE); On-site; USD 120,000 - 160,000; Full time

Job summary

Citizens Bank seeks a Consumer Product Performance Partner for ECM Growth to lead growth initiatives for existing cardmembers, shaping roadmap and initiatives across utilization, retention, and margin. You will partner with Marketing, Risk, Finance, and Operations to ensure budget adherence and portfolio success.

The role emphasizes end-to-end product management, pricing strategy input, and disciplined performance analytics while driving cross-functional execution and accountability.

Qualifications

• 5+ years leading Existing Cardmember (ECM) Growth initiatives for US based card issuer.
• Strong industry and product knowledge, ability to connect P&L needs to actionable consumer facing strategy.
• Ability to work cross functionally and lead by example – motivating across organization(s) to achieve success.
• Mastery of portfolio KPIs across Credit Card.
• Strong business acumen and drive to build something from NASCENT stage; comfort navigating and leading through ambiguity.

Responsibilities

• Strategic management of ECM Growth roadmap to achieve KPIs across utilization, growth, retention and margin.
• Manage product structures and promotional strategies across channels.
• Oversee design, deployment, customer experience, campaigns and communications.
• Develop budgets and forecasts with finance; discuss pricing strategies and portfolio behavior.
• Direct ad hoc reporting on portfolio trends and competitive analysis.

Skills

Strategy & growth

Cross-functional leadership

P&L management

Portfolio KPIs

Financial acumen

Job description

Citizens Bank seeks a Consumer Product Performance Partner for ECM Growth to lead growth initiatives for existing cardmembers, shaping roadmap and initiatives across utilization, retention, and margin. You will partner with Marketing, Risk, Finance, and Operations to ensure budget adherence and portfolio success.

The role emphasizes end-to-end product management, pricing strategy input, and disciplined performance analytics while driving cross-functional execution and accountability.