Car Sales Consultant — Customer-Driven, Results-Focused

Bill Wright Toyota; Bakersfield (CA); On-site; USD 22,730 - 23,419; Full time

Job summary

A reputable automotive dealership in Bakersfield is seeking a Sales Consultant to handle sales of new and pre-owned vehicles. The role requires engaging with customers, ensuring they receive excellent service throughout the sales process, and maintaining a strong knowledge of vehicle offerings. Responsibilities include meeting sales goals, preparing sales proposals, and following up to ensure customer satisfaction. This position may also include commission and production bonuses based on performance.

Qualifications

• Experience in auto sales is preferred but not required.
• Ability to greet and engage customers professionally.
• Knowledge of automotive products and services.

Responsibilities

• Sell new and pre-owned vehicles to customers.
• Ensure customer satisfaction and follow up after sales.
• Maintain knowledge of the dealership's products through training.

Skills

Customer service skills

Sales techniques

Communication skills

Tools

CRM system

Job description

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The Sales Consultant Position has a Pay Scale consisting of the following elements and ranges. Wages include Base Hourly Compensation of between $16.50 and $17.00. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.

** Position Purpose**

The Sales Consultant is responsible for sales of new and pre-owned vehicles to customers within the assigned Dealership.

Essential Duties and Responsibilities

• Meet and greet guest promptly, and in a friendly and professional manner.

• Knows understands and adheres to federal, state and local laws which govern retail auto sales.

• Maintain product knowledge through dealer training and self-study.

• Strives to meet sales goals by meeting and greeting potential customers as they enter the showroom; contacting previous customers and seeking referrals; responding to emails, telephone calls and faxes and developing outside networking relationships.

• Identify customer’s automotive needs.

• Have knowledge and answer any questions the customer has regarding vehicles they express an interest in.

• Set up and conduct demos as requested by the customer insuring clients do not drive demonstration vehicle on lot observing safe driving at all times.

• Prepare a sales proposal for the vehicle(s) the customer requests.

• Finalize any sale with the customer.

• Ensure vehicle purchased is ready at the appointed time for the customer to pick up

• Follow up sale to determine customer satisfaction and re-enforce the sales experience.

• Utilize the Dealership’s CRM follow-up system to ensure ongoing communication with the customer; thereby ensuring customer satisfaction, encouraging repeat business with the customer and earning referrals.

• Maintain a professional and business-like standard of dress consistent with the dress code requirements of the Shelly Automotive Group and/or specific dealership.

• Know and follow work schedule arriving to work on time.

• Maintain work areas keeping offices clean and organized at all times.

• Log all floor and telephone customers accurately into CRM system.

• Ensure all paperwork is accurate and complete.

• When required, follow through diligently to ensure all stipulations and requirements are complete for timely approval and funding of deals.

• Thorough test-drives on planned circuit, attending every demonstration. Obtain valid driver’s license before demonstration and verify that guest’s information is accurate.

• Personally inspect vehicle to ensure it is properly detailed, all functions are operating and it is ready for delivery.

• Introduce Customer to Service and Parts Department and Service Advisor if possible.

• Safeguard customer and Dealer information per established policy.

• Complies with all safety rules as outlined in the Injury Illness and Prevention program. Using all appropriate safety and personal protection equipment as required.

• Maintain proper display, returning all demo vehicles to their proper place.

• Adhere to work schedule and arrive at work before your scheduled start time and be at your work station productively engaged by the scheduled time.

• Must maintain accurate attendance records “clocking in and out”.

• Exemplifies organizational culture and holds others in department accountable for doing the same.

• Other related duties as may be assigned.