Cannabis Brand Growth Director

Mitten Extracts; Dimondale (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

Mitten Extracts is seeking a Marketing Director to lead brand growth and market leadership in Michigan. You will drive strategy across retail, wholesale, and product categories while ensuring compliance with cannabis advertising rules and platform requirements.

The role focuses on customer engagement, acquisition, retention, and revenue growth through data-driven marketing, innovative campaigns, and cross-functional leadership with sales, operations, and finance.

Qualifications

• 7+ years of progressive marketing leadership experience.
• 3+ years of marketing leadership within the cannabis industry.
• Proven success building and growing consumer brands.
• Experience managing multi-channel marketing campaigns and budgets.
• Strong understanding of retail marketing, product launches, customer acquisition, and brand strategy.
• Experience analyzing marketing performance and translating data into actionable business decisions.
• Executive presence with the ability to influence leadership and cross-functional teams.

Responsibilities

• Develop and execute the company's overall marketing strategy across retail, wholesale, and product categories.
• Establish annual marketing plans, budgets, KPIs, and growth initiatives.
• Identify opportunities to increase market share, brand awareness, and customer loyalty.
• Lead long-term brand strategy across channels.

Skills

Brand strategy

Leadership

Marketing leadership

Data-driven decisions

Executive presence

Cross-functional collaboration

Tools

CRM systems

SEO

Marketing automation

Digital advertising platforms

Job description

Mitten Extracts is seeking a Marketing Director to lead brand growth and market leadership in Michigan. You will drive strategy across retail, wholesale, and product categories while ensuring compliance with cannabis advertising rules and platform requirements.

The role focuses on customer engagement, acquisition, retention, and revenue growth through data-driven marketing, innovative campaigns, and cross-functional leadership with sales, operations, and finance.