Cannabis Brand Experience Lead

Dreamfields; Detroit (MI); On-site; USD 21,000 - 34,000; Part time

Job summary

DreamFields in Detroit is seeking a Brand Ambassador to drive brand awareness, develop strong relationships with key dispensary accounts, and support the sales team in meeting goals within the assigned territory.

You will educate budtenders and consumers on product benefits, promote visibility through events, ensure flawless visual merchandising, gather market insights, and execute promotional strategies with professionalism and enthusiasm.

Qualifications

• High School Diploma or GED required.
• 2+ years in marketing, sales, or event promotions.
• 1+ years in a public-facing event role.
• 1+ years in the cannabis industry with event experience preferred.
• Customer service or client-facing experience required.

Responsibilities

• Conduct in-store services including demos and PADs at client dispensaries.
• Develop understanding of products to educate staff and customers.
• Capture video and photo content for social media presence.
• Drive product sales during demos through education of budtenders and customers.
• Oversee visual merchandising and product placement in dispensaries.
• Lead budtender training sessions and administer assessments.
• Process invoices, track accruals, and prepare monthly reports.
• Monitor store traffic and gather market intelligence to inform strategies.
• Plan and execute events aligning with brand objectives.
• Ensure marketing materials are up to date and available.
• Collaborate with marketing and sales teams on promotional requests.

Skills

Cannabis knowledge

Sales experience

Event promotion

Communication skills

Social media

Detail oriented

Team player

Customer service

Education

High School Diploma

Tools

MS Office

Google Suite

Job description

DreamFields in Detroit is seeking a Brand Ambassador to drive brand awareness, develop strong relationships with key dispensary accounts, and support the sales team in meeting goals within the assigned territory.

You will educate budtenders and consumers on product benefits, promote visibility through events, ensure flawless visual merchandising, gather market insights, and execute promotional strategies with professionalism and enthusiasm.