Campus Digital Storyteller & Social Media Strategist

Kentucky Community and Technical College System; Covington (KY); On-site; USD 46,000 - 62,000; Full time

Benefits offered by this job

Health care

Tuition reimbursement

403(b) retirement plan

Vacation/Sick Time

Paid Holidays

Work-Life Balance

Institutional closing pay

Employee Assistance Program

Job summary

Gateway Community & Technical College seeks a Digital Storyteller & Social Media Specialist to bring the Gateway experience to life through authentic digital content. You will collaborate with the Marketing team to develop and execute social media and content strategy, identifying stories, capturing media, and producing content for multiple channels across campuses and community locations.

You will proactively build relationships, manage social channels, analyze performance, and adapt strategies

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Journalism, Public Relations, Digital Media, Multimedia Production, or related field
• 2 to 4 years relevant experience in Marketing, Communications, Journalism, Public Relations, Digital Media, Multimedia Production, or related field
• Demonstrated experience creating content for major social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube)
• Experience capturing and editing digital photography and video content using professional or prosumer equipment
• Proficiency with content creation and editing software platforms
• Experience using social media management and scheduling tools
• Experience reviewing and interpreting social media analytics to inform content decisions
• Ability to conduct interviews and translate information into compelling written, visual, and video content
• Detail-oriented, self-motivated, able to work independently in fast-paced environments
• Skilled in engaging and supporting students from diverse backgrounds
• Excellent verbal and written communication skills
• Proven ability to manage multiple priorities and meet deadlines
• Proficient in Microsoft Office tools
• Ability to lift/transport equipment up to 25 pounds

Responsibilities

• Identify compelling stories across gateways and partnerships.
• Interview students, faculty, alumni, and partners to create authentic content.
• Capture and produce photography, short-form video, and other digital content.
• Maintain an active campus presence to develop a continuous content pipeline.
• Develop and execute social media strategy aligned with enrollment priorities.
• Manage college social channels: planning, scheduling, publishing, monitoring, engagement.
• Maintain social editorial calendar and adapt content per platform.
• Monitor trends and recommend opportunities for experimentation.
• Translate enrollment priorities into engaging, audience-centered content.
• Create content supporting recruitment, retention, and program initiatives.
• Monitor analytics and share insights with Marketing team.
• Build relationships with faculty, staff, students, and departments across Gateway.

Skills

Content creation

Interviewing

Photography

Video editing

Social media management

Analytics

Communication

Time management

Relationship building

Education

Bachelor's degree or equivalent in Marketing, Communications, Journalism, Public Relations, Digital Media, Multimedia Production, or related field

Tools

Canva

Adobe Creative Suite

Hootsuite

Sprout Social

Meta Business Suite

Google Analytics

Job description

Gateway Community & Technical College seeks a Digital Storyteller & Social Media Specialist to bring the Gateway experience to life through authentic digital content. You will collaborate with the Marketing team to develop and execute social media and content strategy, identifying stories, capturing media, and producing content for multiple channels across campuses and community locations.

You will proactively build relationships, manage social channels, analyze performance, and adapt strategies