Campaigns Digital Strategist

Grassroots Analytics; Washington (District of Columbia); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

33 days PTO

11 federal holidays

Healthcare

Dental

Vision insurance

401K with employer match

Profit sharing

Job summary

Grassroots Analytics in Washington, DC is seeking a Digital Strategist to lead fundraising campaigns for peer‑to‑peer and full‑service programs within our Digital Lab. You will craft strategy across text, email, digital ads and emerging channels while coordinating with a team of collaborators to maximize donor growth and dollars raised.

The role emphasizes data-driven content, QA across client work, and proactive client communication.

Qualifications

• At least 2 years or one election cycle in digital fundraising.
• Experience translating social, advocacy, or marketing skills to email/text fundraising.
• Strong writing across styles for digital fundraising.
• Experience with CRMs, SMS platforms, and donation tools.
• Data analysis, revenue tracking and projections; HTML knowledge.

Responsibilities

• Drive strategy and execution across channels including text, email, and digital ads.
• Recommend content ideas to maximize dollars raised and donors acquired.
• Collaborate with the digital team to optimize client returns and growth.
• Write compelling fundraising content per best practices.
• Ensure QA across full-service and peer-to-peer outputs.
• Delegate and coordinate between full-service and peer-to-peer work.
• Maintain testing and tracking procedures to validate assumptions.
• Leverage GA’s database to grow lists and optimize campaigns.
• Lead client communication and build proactive relationships.
• Create, segment, and send digital fundraising content across platforms.
• Establish reporting and troubleshooting processes.

Skills

Strong writing

Data analysis & ROI tracking

CRM/SMS/donation platforms experience

Open to feedback and pivotable

Tools

CRM platforms

SMS platforms

Donation platforms

Job description

Grassroots Analytics (“GA”) is a political tech company dedicated to breaking down barriers in fundraising for progressive campaigns and causes. To facilitate that work, GA maintains a detailed database on more than 20 million active, left-leaning American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information. Our overall mission is to use that data to amplify forward-thinking voices, causes, and people.

On GA’s Digital Team, our team of digital experts works to democratize fundraising and set new standards for innovation. We can – and do – try something new every day, thanks to the power and scale of our database.

We’re seeking a Digital Strategist with the flexibility, creativity, and confidence of fundraising experience to deliver for both peer to peer clients and full-service programs in our Digital Lab. This is a position designed for growth, as the Strategist develops a balance of independent leadership and 360 project management with a team of collaborators.

You’ll have the chance to work with a wide variety of campaign, PAC, and nonprofit accounts, ranging from small, local campaigns and organizations, all the way to major federal campaigns and international organizations.

Responsibilities

• Drive the strategy and execution for clients, across channels such as text, email, digital ads, and new digital channels
• Proactively recommend content ideas, particularly around unique deadlines and hooks for clients to maximize dollars raised and donors acquired
• Collaborate with the digital team on strategy to get clients the best returns possible, and proactively come up with recommendations to maximize dollars raised and donors acquired
• Write compelling digital fundraising content in accordance with best practices
• Develop expertise in quality assurance for all outgoing client content across full-service and peer to peer
• Effectively delegate, collaborate, and communicate to balance mix of full-service and peer to peer responsibilities
• Maintain robust testing and tracking procedures to challenge assumptions and measure success
• Make innovative use of GA’s extensive database to grow lists and optimize fundraising for clients
• Lead client communication for assigned full-service clients, building productive, proactive, informative rapport with all client contacts
• Produce, segment, and send digital fundraising content across platforms, learning use cases for each
• Establish reporting and troubleshooting processes

Qualifications

• At least 2 years or 1 complete election cycle of experience contributing to a digital fundraising program
  • Experience may come from a campaign, nonprofit, digital firm, or any other dedicated cause you can translate into this role
  • This role is focused specifically on email and text fundraising. While social media, action advocacy, and marketing experience are valuable and welcome, none is the job at hand. Your cover letter should explain how you will translate those skills into email and text fundraising.
• Strong writing skills within a range of styles and formats, to include digital fundraising
• Experience working with CRMs, SMS platforms, and donation platforms
• Facility with data analysis, revenue and ROI tracking, and projections
• Working knowledge of HTML
• Openness to feedback, willingness to be wrong, and flexibility to pivot when necessary
• Passion for and belief in the power of digital fundraising to influence our future
• Demonstrated commitment to social justice, equity, and inclusion

The salary range for this position is $70,000 - $80,000 plus benefits, with the possibility of signing and performance bonuses. This is a _ full-time, in-office _ position based in our office in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work in-office.

We offer 33 days of PTO + two days for every year with GA; 11 federal holidays; and full office closure between Christmas and New Years. Additional benefits include healthcare, dental, and vision insurance; paid parental leave; 401K with employer match; profit sharing; and more.

Applicants should provide a resume and a one-page cover letter that describes the unique value they are prepared to bring to this role.

Even if you do not meet every qualification listed here, please still apply and make a case for what you bring to the table!

Grassroots Analytics is an equal opportunity employer, committed to providing a diverse, inclusive, and welcoming environment where everyone is empowered to do their best work. Grassroots Analytics does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.