Campaign Strategy & Activation Lead

Deloitte France; Pittsburgh (Allegheny County); On-site; USD 93,000 - 191,000; Full time

Job summary

Deloitte is seeking a Campaign Marketer Manager to lead marketing strategy and integrated campaigns within its Marketing, Brand & Communications team. The role emphasizes collaboration with portfolio marketers, business leaders, and stakeholders to drive growth and ROI across campaigns.

You will shape content strategy, oversee activation plans, and mentor junior team members while navigating a fast-paced, matrixed environment.

Qualifications

• 8+ years of experience in Marketing with a focus on Marketing strategy and planning.
• Bachelor's Degree in Marketing or related discipline.
• Experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm.
• Microsoft Office Suite skills (Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts.
• Understanding of Agile methodology and experience in Workfront are preferred.
• Travel up to 10%.

Responsibilities

• Bring marketing strategies to life by creating campaign visions and integrated marketing plans.
• Engage and collaborate, and leverage agile principles in the successful creation and execution of marketing campaigns.
• Oversee the development of channel activation plans, including a client targeting strategy and customer journey mapping that outlines multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline.
• Directly engage with portfolio marketers, business leaders, communications team members, and other stakeholders on high-performing campaign planning and execution.
• Make recommendations on content strategy, development, and deployment, including derivative content.
• Review content and creative assets to ensure quality control for all projects against applicable standards.
• Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments as needed.
• Drive decisions on campaign resources, negotiate SOWs, and determine timelines.
• Lead post-campaign analysis (ROI) and lessons learned.
• Bring innovative thinking and best practices to all marketing activities.

Skills

Marketing strategy

Marketing planning

Virtual teamwork

Microsoft Office

Agile

Workfront

Travel 10%

Education

Bachelor's degree in Marketing

Tools

Workfront

Job description

Deloitte is seeking a Campaign Marketer Manager to lead marketing strategy and integrated campaigns within its Marketing, Brand & Communications team. The role emphasizes collaboration with portfolio marketers, business leaders, and stakeholders to drive growth and ROI across campaigns.

You will shape content strategy, oversee activation plans, and mentor junior team members while navigating a fast-paced, matrixed environment.