Campaign Specialist -ABM & Ads Engineer

FastForward; United States; Remote; USD 67,000 - 134,000; Part time

Job summary

FastForward is seeking an ABM and paid media expert to lead paid programs for customers, starting with LinkedIn. This freelance/contract role emphasizes setting up campaigns, building audiences from first-party data, and aligning ABM with CRM across channels.

You will design and optimize campaigns on LinkedIn, Meta, Google, and OpenAI, manage budgets, and own measurement, including attribution and pipeline impact, while keeping CPC and CPL efficient in a remote setup.

Qualifications

• 3+ years running B2B paid media with LinkedIn as core channel.
• Budgets of at least $5,000/month per account with demonstrable results.
• Hands-on ABM experience across channels and audiences.
• Familiarity with CRM/ enrichment data to build audiences.

Responsibilities

• Plan, launch, and optimize paid campaigns on LinkedIn first, then others.
• Design ABM programs tying target lists to paid, organic, and outbound touches.
• Build and refresh audiences from first-party data and enrichment sources.
• Set up AI agents for bidding, reporting, and testing and verify outputs.
• Own measurement: conversion tracking, attribution, and pipeline impact.
• Maintain cost efficiency through precise targeting and structure.

Skills

B2B paid media

LinkedIn Ads

ABM

Analytics

Attribution

Automation/AI agents

Tools

HubSpot

Salesforce

Clay

Job description

LinkedIn, Meta, and account-based programs | Freelance / contract, ongoing | Remote

ABOUT FASTFORWARD

FastForward is an AI engineering firm for go-to-market teams. We build the data and AI systems, in tools like Clay and Claude, that help revenue teams find the right buyers, enrich their data, and reach them with better signals.

ABOUT THE ROLE

We're looking for an ABM and paid media expert who has run real budgets and can show results. You'll set up and run paid programs for customers, starting with LinkedIn.

WHAT YOU'LL DO

• Plan, launch, and optimize paid campaigns on LinkedIn first, then Meta, Google, OpenAI and other channels as needed
• Design ABM programs that tie target account lists from Clay and the CRM to paid, organic, and outbound touches
• Build audiences from first-party and enriched data, and keep them fresh
• Set up and manage AI agents and automations for bidding, reporting, and creative testing, and check their work
• Own measurement: conversion tracking, attribution, and reporting on pipeline, not just clicks
• Keep cost per click and cost per qualified lead down with platform-specific targeting and structure

WHAT WE'RE LOOKING FOR

• 3+ years running B2B paid media, with LinkedIn Ads as a core channel
• Managed budgets of at least $5,000/month per account, with results you can walk us through
• Hands-on ABM experience: account selection, tiering, and orchestration across channels
• Comfort with CRM and enrichment data (HubSpot, Salesforce, Clay, or similar) to build and sync audiences
• Clear view of B2B attribution and its limits. You can explain to a customer what their ads did and didn't do
• Experience using Clay for ABM and ad campaign optimization
• Experience using automation or AI agents to run or optimize campaigns

NICE TO HAVE

• Meta,Google Ads, and OpenAI experience for B2B
• Ad creative and copy testing experience
• Agency background managing several accounts at once
• Scripts, integrations, or agent workflows you've built and can show (GitHub welcome)

LOGISTICS

• Type: Freelance / contract, ongoing
• Scope: Set per account; we'll scope setup and ongoing management separately