Campaign Operations Associate

DeWinter Group; San Francisco (CA); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Campaign Operations Associate, where you'll play a pivotal role in crafting and optimizing retention marketing campaigns. Collaborate with diverse teams to ensure high-quality campaign delivery across multiple channels, including email and in-app messaging. Your insights will drive performance analysis, enhancing efficiency and effectiveness. This role offers a dynamic environment where your contributions will significantly impact marketing strategies and consumer engagement. If you're passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• 2-3 years of experience in Retention Marketing or Email Marketing.
• Experience with ESPs like Braze, Iterable, or Hubspot.

Responsibilities

• Build, launch, and optimize retention marketing campaigns across various channels.
• Monitor and analyze campaign performance, providing insights for improvement.

Skills

Retention Marketing

Email Marketing

Lifecycle Marketing

Campaign Optimization

Stakeholder Management

Tools

Braze

Iterable

Hubspot

Job description

Job ID#:

36697

Title:

Campaign Operations Associate

Duration:

Through EOY

Start Date:

ASAP

Location:

Remote

Job Description:

As an Associate, Campaign Operations, you will be responsible for building, testing, and launching Retention Marketing campaigns designed by our Lifecycle Marketing partners. You will partner closely with the Lifecycle Marketing team and Project Managers to ensure each campaign has completed all required steps prior to launch, and is delivered on time to the end consumer, with high quality and excellent craft. You will be responsible for maintaining a high-quality campaign delivery rate and production efficiency for each campaign launch.

This role will report to the Campaign Ops Manager.

Responsibilities include:

1. Campaign Strategy & Execution: Build, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using Braze. This includes owning the QA review process, collaborating with designers and copywriters, building target audience segments, and capturing feedback from multiple stakeholders.
2. Operational Efficiency: Develop scalable workflows, processes, and best practices to ensure campaigns are launched with high quality and minimal errors.
3. Collaboration: Partner with teams such as Lifecycle Marketing, Martech, Data Science, Product, Engineering, and Design to align on campaign goals, audience segmentation, and creative execution.
4. Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft, and efficiency for future initiatives.
5. Stakeholder Management: Act as the primary point of contact for Campaign Operations for your Lifecycle Marketing partners, ensuring alignment with company goals and priorities.

Tool Expertise:

• Leverage Braze and other marketing platforms to implement sophisticated campaigns, including automation, dynamic content, and A/B testing.

Requirements & Experience:

• 2-3 years of experience in Retention Marketing, Email Marketing, or Lifecycle Marketing
• 2-3 years of ESP experience (e.g., Braze, Iterable, Hubspot) required
• 1 year of Braze experience required

DeWinter Group and Maris Consulting are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We post pay scales based on our client pay ranges. DeWinter, Maris, and our clients reserve the right to modify role requirements, which can impact the posted pay ranges.