Campaign Manager, Creator Partnerships

IMG LIVE; New York (NY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

IMG LIVE is seeking a Manager for Creator Partnerships to lead in developing creator‑led advertising solutions for brands and agencies. The successful candidate will drive revenue growth by translating marketing objectives into strategic recommendations and partnership opportunities.

The role includes managing inbound opportunities, creating media plans, and collaborating with creators across WME’s portfolio. Qualified candidates should have 5–8 years of relevant experience and strong project management skills.

Qualifications

• 5–8 years of experience in media sales planning, account management, brand partnerships, or integrated marketing strategy.
• Strong understanding of creator monetization, sponsorship pricing, digital advertising economics, and partnership structures.
• Exceptional project management and organizational skills in a fast-paced environment.

Responsibilities

• Serve as the primary resource for inbound agency and brand opportunities.
• Develop customized creator programs, sponsorship packages, and media plans.
• Partner with operations teams to oversee campaign implementation and ensure successful delivery.

Skills

Media sales planning

Account management

Brand partnerships

Integrated marketing strategy

Campaign execution

Project management

Analytical mindset

Job description

About the Role

As a Manager, Creator Partnerships on the Creator Sales team, you will play a critical role in developing creator‑led advertising solutions for brands and agencies. The primary focus of this role is supporting the pre‑sale process by translating marketing objectives into strategic creator recommendations, media plans, and partnership opportunities across WME’s creator roster. You will work closely with sales, agents, and creators to develop compelling programs that drive revenue growth, while also supporting campaign execution and optimization throughout the partnership lifecycle. This is a unique opportunity to help shape a rapidly growing business within WME, working at the intersection of creator monetization, media strategy, and brand partnerships.

Responsibilities

• Strategic Sales & Revenue Development

  Serve as the primary resource for inbound agency and brand opportunities, translating marketing objectives into creator‑led partnership recommendations with a focus on the direct response advertising ecosystem. Develop customized creator programs, sponsorship packages, and media plans with a YouTube‑first approach. Partner with leadership to evaluate opportunities, develop pricing strategies, and prepare client‑facing proposals. Identify proactive revenue opportunities, present recommendations, support negotiation and deal development, and own pipeline management and revenue forecasting.

• Creator & Client Strategy

  Develop a deep understanding of WME’s creator content, audience demographics, and performance trends. Serve as a trusted advisor to creators and agents regarding advertiser demand, category trends, and partnership opportunities. Provide strategic guidance on packaging opportunities across digital platforms, curate creator recommendations that balance brand objectives with creator authenticity, and maintain alignment with audience interests.

• Campaign Execution & Optimization

  Partner with operations and execution teams to oversee campaign implementation and ensure successful delivery. Coordinate approvals, content production, and launch timelines with creators, agents, managers, and brand partners. Track performance, communicate key insights, identify risks, and maintain accurate documentation and reporting.

• Process & Scalability

  Provide internal feedback on and help implement standardized planning, workflow, and project management processes to improve sales efficiency. Collaborate with cross‑functional teams to develop and execute best‑in‑class creator partnership solutions, contribute to scalable tools and resources, and establish best practices for evaluating opportunities, managing pipelines, and supporting monetization initiatives.

Qualifications

• 5–8 years of experience in media sales planning, account management, brand partnerships, or integrated marketing strategy.
• Demonstrated experience developing media plans, creator recommendations, and strategic partnership proposals for brands and agencies.
• Strong understanding of creator monetization, sponsorship pricing, digital advertising economics, and partnership structures.
• Deep understanding of the pre‑sale process, especially within the direct response advertising ecosystem; existing agency relationships and familiarity are a strong plus.
• Ability to communicate creator value propositions, pricing, and partnership recommendations to brands, agencies, creators, agents, and internal stakeholders.
• Consultative approach to guide senior marketing leaders and translate business objectives, audience insights, and performance data into actionable recommendations.
• Proven experience evaluating opportunities, negotiating partnership structures, and managing multiple concurrent sales opportunities throughout the deal cycle, including both transactional and upfront partnerships.
• Experience supporting execution and optimization of creator campaigns across YouTube and other digital platforms, with a strong understanding of campaign workflows and performance measurement.
• Exceptional project management and organizational skills, with the ability to manage competing priorities in a fast‑paced environment.
• Analytical mindset, leveraging creator analytics, audience data, and performance insights to inform recommendations and measure success.
• Excellent written and verbal communication skills, with experience developing client presentations, sales materials, strategic recommendations, creative briefs, and campaign recaps.

Attributes

• Highly motivated, competitive, and collaborative, with a track record of exceeding expectations and driving results.
• Professional presence with the ability to confidently interact with brands, agencies, creators, agents, and senior stakeholders.
• Nimble and adaptable, thriving in a fast‑paced, evolving environment and making sound decisions under pressure.
• Positive, curious, and solutions‑oriented, with a demonstrated ability to build trust and cultivate strong relationships.
• Self‑starter mentality, willingness to take ownership, navigate ambiguity, and proactively identify opportunities for improvement and growth.
• Strong team‑first mindset, balancing individual accountability with collaboration to achieve shared objectives.

Why This Role is Unique

Play a key role in shaping creator‑led advertising solutions for some of the world’s most influential talent, brands, and agencies. Partner directly with creators, agents, and sales leaders to develop strategic sponsorship opportunities that drive revenue growth across WME’s creator ecosystem. Influence how creator content is packaged, positioned, and monetized, helping brands connect with audiences through authentic creator partnerships. Help define the future of Creator Sales at WME and gain direct exposure to senior leadership while collaborating across sales, talent representation, marketing, operations, and other cross‑functional teams.

Hiring Rate

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job‑related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with short‑ and long‑term incentives, growth and developmental opportunities, and robust benefits such as health care, retirement, vacation, paid time off, and additional offerings.

Hiring Rate Minimum: $75,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum: $100,000 annually

Equal Opportunity Statement

WME is an equal opportunity employer and encourages applications from qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion or belief. WME Group is a global network of businesses that represent the world’s leading talent, intellectual property, and brands. WME Group comprises preeminent talent agency WME, global marketing agency 160over90, brand licensing agency IMG Licensing, and nonscripted content business Pantheon Media Group.