Creator & Partnerships Lead

IMG LIVE; Beverly Hills (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

WME Group’s Entertainment Marketing & Advisory (EM&A) team seeks a Creator & Partnerships Lead to drive talent partnerships for major brand clients in a fast-paced setting.

The role requires at least six years in creator/digital/talent marketing, deep knowledge of talent contracts, and proven ability to manage multiple projects, maintain confidentiality, and build relationships with agents and managers. Beverly Hills, CA-based with a competitive pay range.

Qualifications

• Bachelor’s degree in a relevant field (e.g., film/TV production, marketing, communications, media studies)
• Six years’ experience in Creator/Digital/Talent marketing with brands
• Ability to manage multiple projects under tight deadlines while negotiating and contracting

Responsibilities

• Manage day-to-day brand client relationships, providing guidance, executing strategic recommendations, and ensuring client objectives are met across multiple workstreams
• Oversee execution and management of creator / influencer and talent partnerships, from strategy and vetting to procurement, terms review, relationship management, on-site execution, and asset approvals
• Lead planning and execution of customized talent and digital programs that meet client objectives
• Ensure creator strategies, partnership deals and talent deliverables are delivered on time and on budget
• Build and maintain relationships with talent representatives, managers, publicists, and other industry partners
• Collaborate with clients and internal teams to implement integrated partnership strategies and secure timely approvals
• Identify new opportunities, support business development including pitch ideation, research, and proposal development
• Act as liaison between clients and external stakeholders to advance objectives
• Share insights with colleagues to develop new partnership initiatives

Skills

Creator/Digital/Talent marketing

Negotiation

Contracting

Partnership management

Relationship building

Education

Bachelor’s degree in a relevant field

Job description

WME Group is seeking a Creator & Partnerships Lead to join the Entertainment Marketing & Advisory (EM&A) team. This individual will play a key role in executing creator and talent partnerships and strategy on behalf of major brand clients. The ideal candidate combines marketing experience with strong relationships throughout the creator, influencer and talent industry.The Role and What You'll Do:This role requires a proactive, organized, and detail-oriented professional who thrives in a fast-paced environment, can manage multiple client priorities, and has strong experience in negotiating, contracting and overseeing partnerships in the digital, talent and entertainment spaces.Manage day-to-day brand client relationships, providing guidance, executing strategic recommendations, and ensuring client objectives are met across multiple workstreamsOversee execution and management of creator / influencer and talent partnerships, from strategy and vetting to procurement, terms review, relationship management, on-site execution, and asset approvals.Lead in the planning and execution of customized talent and digital programs that meet client objectives.Ensure creator strategies, partnership deals and talent deliverables are delivered on time, on budget, and aligned with brand goalsBuild and maintain working relationships with talent representatives, managers, publicists, and other industry partners.Collaborate with clients and internal teams (creative, strategy, business affairs, experiential, and comms) to implement integrated partnership strategies within broader brand marketing efforts and secure approvals for timely deliveryContribute to EM&A growth by identifying new opportunities, sharing upstream insights, and supporting business development efforts, including pitch ideation, research, and proposal developmentAct as a liaison between clients and external stakeholders — including talent, directors, producers, platforms, and agency partners — leveraging relationships to advance client objectivesCollaborate with colleagues across WME Group to share insights, identify upstream opportunities, and support the development of new partnership initiativesYou Have These:Bachelor’s degree in a relevant field (e.g., film/TV production, marketing, communications, media studies)Minimum of six years’ experience in Creator/Digital/Talent marketing. Experience directly with brands is a plus.Proven ability to manage partnerships and deliver multiple projects simultaneously under tight deadlinesFirm understanding of talent contracts and digital platforms, as well as evolving trends and cultureAbility to thrive in a fast-paced, evolving environment while managing competing prioritiesProactive, entrepreneurial, and dependable team player with a solutions-oriented mindsetAbility to maintain professionalism and strict confidentiality at all timesHow we work:WME Group is a global network of businesses representing the world’s leading talent, intellectual property, and brands. Our portfolio includes the preeminent talent agency WME, brand licensing agency IMG Licensing, and the non-scripted content company Pantheon Media Group.To foster collaboration, nurture future talent, and strengthen internal relationships, we work from the office four days per week. We believe this environment provides immeasurable value—both internally and across the businesses we support.We’re dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification, we still encourage you to apply. You might be just the right fit for this or other roles.Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.Hiring Rate Minimum:$90,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)Hiring Rate Maximum:$120,000 annually