Marketing Communications Campaign Manager

The Weather Channel; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading weather media provider is looking for a Campaign Manager in San Francisco. This role involves executing ad campaigns, analyzing performance, and collaborating with sales teams to optimize results. Candidates should have at least 2 years of experience in online advertising and a relevant degree. Strong communication and knowledge of ad systems are essential. Apply now to join a dynamic team focused on delivering impactful advertising solutions.

Qualifications

• Bachelor's degree or equivalent experience required.
• Minimum of 2 years managing operational processes in online advertising.
• Strong knowledge of the online advertising ecosystem needed.

Responsibilities

• Ensure flawless campaign execution and delivery.
• Translate customer requirements into actionable tasks.
• Troubleshoot issues impacting advertising campaigns.
• Analyze third-party delivery for proper billing.
• Provide guidance to Sales on campaign setup.
• Monitor campaign performance and suggest optimizations.

Skills

Excellent written and verbal presentation skills

Knowledge of campaign lifecycle management

Understanding of ad systems and technologies

Education

Bachelor's degree in Math, Engineering, Finance or similar discipline

Tools

Doubleclick

Operative

Yieldex

Job description

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.comon mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.

Job Description

You must apply to the careers page at: http://careers.weather.com/job/San-Francisco-Campaign-Manager-CA-94101/263064500/

The Campaign Manager is a key contributor to the Sales Organization, responsible for the successful execution of ad campaigns on all platforms. This is a multidisciplinary position, blending elements of technology, product configuration, analysis and troubleshooting, advertising, operations, and process control.

Responsibilities:

• Act as post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.
• Will work closely with internal and external teams to translate customer requirements into actionable functional and technical requirements to be executed by the customer’s advertising initiatives.
• Act as point of contact for troubleshooting for any issue where advertising campaigns might impact including creative issues, delivery concerns, product execution and configuration, QA, site performance impact, and campaign setup.
• Analyze and reconcile third party delivery for proper billing every month.
• Provide guidance to Sales on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.
• Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Sales teams.
• Utilize various analytic and targeting systems (DFPP, Adjuster, MOAT, Lotame, Comscore, Nielsen, Omniture, etc.) to analyze and troubleshoot campaign delivery and performance

Qualifications

Education, Experience, Certification Requirements

Bachelor's degree in Math, Engineering, Finance or similar discipline or equivalent experience.

Minimum of 2 years managing complex operational processes in online advertising or related industry.

Knowledge, Skills and Abilities

Excellent written and verbal presentation skills.

Strong knowledge of campaign lifecycle management, ad sales process and familiarity with online advertising ecosystem

Exceptional understanding of ad systems and technologies including Doubleclick, Operative, Yieldex or similar systems and technologies.

Additional Information

You must apply to the careers page at: http://careers.weather.com/job/San-Francisco-Campaign-Manager-CA-94101/263064500/