Campaign Manager

Kobie Marketing; Saint Petersburg (FL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Flexible Time Off

Nine Company-Wide Holidays

Diverse benefits prioritizing growth

Job summary

Kobie Marketing, a leader in loyalty, is seeking a Campaign Manager to own end-to-end campaign lifecycles for enterprise clients. You will gather requirements, coordinate with internal teams, and ensure on-time delivery while maintaining strong client communications.

You will manage the marketing calendar, support testing, and optimize campaigns, working in a remote-friendly, flexible environment with opportunities for travel as needed.

Qualifications

• Bachelor’s degree required.
• 2+ years of experience in campaign management, account management, or project management.
• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud.
• Experience with a new client implementation.
• Strong knowledge of Microsoft Office.
• Ability to organize and prioritize multiple projects with minimal oversight.
• Strong written, verbal communication and problem-solving skills with an impeccable eye for detail.
• Ability to work directly in a client-facing role.
• Agency or corporate in-house agency experience.

Responsibilities

• Gather and document client campaign requirements and ensure exact understanding before build begins.
• Validate campaign briefs for audience, content, offer, and timeline.
• Lead kick-off meetings with internal and external partners.
• Own the marketing calendar for assigned clients and track milestones.
• Serve as the primary client contact for campaign status, delivery, and escalations.
• Oversee day-to-day processes: setup, trafficking, QA, and optimization.
• Coordinate campaign deployment including data, segmentation, scheduling, and sending.
• Submit and track campaigns in Workfront/Jira and maintain docs.
• Support A/B and multivariate test planning; ensure test structures are defined and executable.
• Identify process inefficiencies and improve workflow.
• Develop robust campaign and process documentation and client work instructions.
• Escalate risks, blockers, and quality concerns to meet SLAs.
• At year one, success means campaigns are accurate, on schedule, and client communication is proactive.

Skills

Campaign management

Account management

Project management

Salesforce Marketing Cloud

New client implementation

Microsoft Office

Organization & prioritization

Client communications

Agency experience

In-house agency experience

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Workfront

Jira

Excel

SQL

Job description

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

• Flexible Time Off to recharge when needed


• Nine Company-Wide Holidays


• A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

Travel Requirements:

As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.

About the team and what we’ll build together

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Campaign Manager, you’ll work closely with internal and external partners to deliver loyalty marketing campaigns and email marketing for enterprise clients. You’ll ensure the performance, productivity, and efficiency of campaign creation and delivery — and help your clients’ members get the most out of their loyalty experience.

How you will make an impact

As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication.

• Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins


• Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development


• Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items


• Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle


• Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations


• Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization


• Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients


• Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work


• Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable


• Identify process inefficiencies and ways to improve operational workflow


• Develop robust campaign and process documentation, including client-specific work instructions


• Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs


• At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable

What you need to be successful

Required

• Bachelor’s degree required

• 2+ years of experience in a campaign management, account management, or project management role

• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required

• Experience with a new client implementation

• Strong knowledge of Microsoft Office

• Ability to organize and prioritize multiple projects and client deadlines with minimal oversight

• Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail

• Ability to work directly in a client-facing role

• Agency experience or corporate in-house agency experience

Preferred

• Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs

• Six Sigma, Lean, or other process framework

• Experience working in workflow management tools such as Workfront or Jira

• Knowledge of email template development and journey orchestration fundamentals preferred

• Knowledge of SQL fundamentals or other database technologies preferred

Who we are

As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all

We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.