Campaign Manager

Baidu USA; Mountain View (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

MediaGo in Mountain View, CA is seeking an Associate Campaign Manager to join the Global Business Team. The role focuses on activating and optimizing direct response campaigns, driving ROAS, and collaborating with client services, account managers, and sales.

You will analyze data, troubleshoot, present insights in client calls, and work with cross-functional teams. Mandarin proficiency is required, and on-site work five days a week in Mountain View is expected.

Qualifications

• Associate’s degree & above in business, marketing, cognitive science or related field.
• 1–2 years of experience in campaign management or ad operations.
• Professional proficiency in Mandarin Chinese is a must.
• Strong cross-functional & client facing skills & the ability to build and maintain relationships.
• Excellent communication and presentation skills.
• Self-motivated & results-driven with a proven track record of achieving or exceeding sales targets.
• Ability to work well in a team-oriented environment.
• Strong organizational and time management skills.
• Ability to work on-site 5 days a week in our Mountain View office.

Responsibilities

• Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to meet KPIs & incremental goals
• Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending
• Be ready to generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls
• Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams to ensure cohesive campaign delivery and, when applicable, identify upsell opportunities
• Assist in client-facing activities such as campaign briefings, status calls, and reports
• Stay current on #AdTech trends, platform updates, and best practices to improve campaign execution & platform user experience

Skills

Cross-functional collaboration

Client facing

Communication skills

Time management

Team player

Education

Associate’s degree or above in business/marketing/cognitive science

Job description

About the Role

We are seeking a highly motivated and driven individual for the position of Associate Campaign Manager. As a key member of our Global Business Team, the Campaign Manager will work closely with client services, account managers, and sales teams to activate & optimize for ROAS-positive direct response campaigns and drive incremental growth in client’s programmatic ad stack. The successful candidate must have strong hands-on campaign experience, not afraid to get into the weeds with data, and profound understanding of ad trafficking, performance measurement & a team player mentality in this fast-paced, trading desk environment.

Key Responsibilities

• Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to meet KPIs & incremental goals
• Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending
• Be ready to generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls
• Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams to ensure cohesive campaign delivery and, when applicable, identify upsell opportunities
• Assist in client-facing activities such as campaign briefings, status calls, and reports
• Stay current on #AdTech trends, platform updates, and best practices to improve campaign execution & platform user experience

Qualifications

• Associate’s degree & above in business, marketing, cognitive science or related field
• 1–2 years of experience in campaign management or ad operations
• Professional proficiency in Mandarin Chinese is a must
• Strong cross-functional & client facing skills & the ability to build and maintain relationships
• Excellent communication and presentation skills
• Self-motivated & results-driven with a proven track record of achieving or exceeding sales targets
• Ability to work well in a team-oriented environment
• Strong organizational and time management skills
• Ability to work on-site 5 days a week in our Mountain View office

Culture Fit

• Eager to learn – You want to deepen your campaign management skillset & grow in digital ad strategy & analytics.
• Collaborative – You enjoy being a self-starter & working across teams to deliver stellar campaigns and client success.
• Proactive – You identify issues, suggest improvements, and crave learning something new.
• Client-focused – You have a client-first attitude to meet campaign KPIs & client satisfaction.

Why Join MediaGo?

This role offers hands-on experience managing campaigns from activation to reporting in a little known, high-potential DSP that is taking the direct response ad space by the storm. If you thought generative AI was cool, at MediaGo you will have the opportunity to experience the world’s first deep-learning advertising AI modeling that utilizes 5 LLMs to predict our clients’ next likely customer. You will continue to build your expertise in ad tech, hone-in your agency collaboration skills & deliver data-driven optimization across various clientele - while positioning yourself for rapid growth within our team.