Campaign Lead

Entangled Publishing, LLC; Pennsylvania; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity opportunities

Performance-based bonuses

Autonomy and ownership

Job summary

Entangled Publishing is seeking a Campaign Lead to own a portfolio of book launches and turn them into breakout successes. Reporting to the Growth Strategist, you will shape go-to-market strategy and independently translate it into integrated campaigns executed across social, paid media, creative, publicity, and retail.

You will act as the COO of these campaigns, owning positioning, creative direction, and results, working with cross-functional teams to translate strategy into action, make

Qualifications

• 7+ years in marketing, publishing, media, or consumer brands.
• At least 2 years of publishing-specific experience.
• Proven ability to own outcomes, not just contribute.
• Strong strategic thinking paired with creative instincts.

Responsibilities

• Own 3-5 campaigns at a time from planning through post-launch.
• Translate Growth Strategist strategy into executable campaign plans.
• Develop core marketing copy, hooks, taglines, and messaging.
• Create briefs and direction guiding execution across channels.
• Lead kickoff and cross-functional alignment across teams.
• Track performance and optimize campaigns based on results.

Skills

Marketing leadership

Strategic thinking

Audience understanding

Campaign management

Creative direction

Decision making

Job description

Company Description

Entangled Publishing is one of the largest independent publishers in the United States, publishing blockbuster romantic fiction and thrillers across YA and adult markets. Since 2011, we’ve built a track record of launching breakout hits, including Fourth Wing, which has sold over 40 million copies worldwide.

We release 5-6 major titles per month, most debuting on the New York Times bestseller list. We operate with the scale of a major publisher and the speed and ambition of a startup. We were named the #1 Most Innovative Media Company in 2025 by Fast Company.

Role Description

We’re looking for a Campaign Lead who can take full ownership of a portfolio of book launches and turn them into breakout successes.

This is not a traditional marketing role. Reporting to Entangled’s Growth Strategist, you will partner with the Growth Strategist to shape go-to-market strategy, then independently translate that strategy into an integrated campaign and drive it through execution.

You will act as the COO of these campaigns, owning positioning, creative direction, and results. You'll work with cross-functional teams across social, paid media, creative, publicity, and retail, translating strategy into action and making real-time decisions on what to scale, shift, or stop.

This role requires both strong strategic thinking and stellar execution that drives impact. You are accountable for outcomes and responsible for ensuring the campaign delivers.

What You’ll Do

• Own 3-5 book campaigns at a time, from planning through post-launch
• Take go-to-market strategy from Growth Strategist and translate it into executable plans
• Develop and own core marketing copy and messaging, including hooks, taglines, and campaign language
• Create campaign briefs and creative direction that guide execution across marketing channels
• Own campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact moments
• Act as the single point of accountability for campaign performance
• Lead campaign kickoff and internal alignment across teams
• Provide strategic direction and support execution across social, paid media, creative, publicity, retail, and events
• Identify breakout opportunities through stunts, partnerships, influencer moments, and cultural trends
• Make real-time decisions on campaign direction (what to scale, shift, or stop)
• Ensure execution teams deliver against campaign strategy and priorities
• Prioritize resources and champion cross functional focus across campaigns to ensure the highest-impact work gets done
• Track performance and continuously optimize campaigns based on results and insights
• Support key campaign execution needs when necessary, helping ensure high-priority initiatives are delivered successfully
• Conduct post-launch campaign analyses and debriefs, evaluating performance, identifying key learnings, and making recommendations for future campaigns
• Plus any additional tasks as needed

What We're Looking For:

• 7+ years in marketing, publishing, media, entertainment, or consumer brands
• At least 2 years of publishing specific experience
• Proven ability to own outcomes, not just contribute to them
• Strong strategic thinking paired with creative instincts
• Deep understanding of audience behavior, fandom, and what drives attention
• Ability to manage multiple campaigns at once in a fast-paced environment
• Decisive, accountable, and comfortable making calls with imperfect information
• Strong taste level in messaging, positioning, and creative direction

This Role Is Not For

• Candidates who want to manage a department rather than own campaigns
• Candidates who prefer advisory roles over decision-making
• Candidates who specialize in a single channel without broader strategic thinking
• Candidates who rely on static playbooks instead of adapting to the market

Compensation and Benefits

• Competitive salary
• Performance-based bonuses
• Equity opportunities
• High level of autonomy and ownership

This role is fully remote.