Campaign Architect

Publicis Groupe Holdings B.V; Irving (TX); On-site; USD 146,000 - 272,000; Full time

Benefits offered by this job

Flexible time off

Parental leave

Comprehensive health coverage

401(k) plan

Job summary

Epsilon, a Publicis Groupe company, seeks a Campaign Architect to own the technical and strategic deliverables for clients using marketing automation platforms and GenAI-enhanced solutions. You will lead design, development, and governance across Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze and related accelerators, shaping AI-driven standards and mentoring teams.

Role requires hands-on analytics, data management and multi-agent AI integration to deliver

Qualifications

• Bachelor's degree in CS or related field.
• 10+ years of software development and deployment experience.
• 5+ years in an architect role.
• Strong analytics and MarTech knowledge (marketing automation, email marketing, personalization, optimization).
• Experience with marketing automation platform design, implementation, and execution (Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Acoustic).
• Experience with API development and AI model deployment.

Responsibilities

• Lead the design and implementation of marketing automation platform solutions for enterprise-scale projects.
• Provide technical leadership to support delivery managers on multi-year engagements.
• Ensure systems meet business expectations with proper testing and security monitoring.
• Identify and mitigate technical design risks and provide estimates for technical work.
• Lead development resources for middleware, scripting, and integration across platforms.
• Establish and evolve standard processes for development within marketing automation platforms.
• Provide leadership on all technical aspects of marketing automation platforms.
• Assemble work packages with requirements, design and architecture directions.

Skills

Marketing automation

AI integration

Architectural design

JavaScript frameworks

APIs

Project leadership

Education

Bachelor’s degree in computer science

Tools

Adobe Campaign

Salesforce Marketing Cloud

Braze

Adobe Sensei

Job description

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

The Campaign Architect owns the technical and strategic deliverables for a set of clients who apply marketing automation platforms and related solutions. As a domain expert with hands-on experience in marketing automation and artificial intelligence-enhanced solutions, you are looked upon as the go-to person on most topics. Experience with administration and development of marketing automation platforms is a must. You will lead the creation and execution of innovative, GenAI-enabled marketing automation solutions for our clients.

Encouraging a culture of learning, mentoring, and exchanging insights is crucial to this role. You must have a strong inclination towards documenting and sharing AI-focused use cases, establishing AI-driven standards, and building a robust long-term knowledge base. With your insight on AI and technical topics, you'll be instrumental in honing the skills of technical leads and junior members while ensuring consistency and efficiency in our AI-enhanced solution developments. Collaboration with project managers, developers, and sales teams is essential.

Responsibilities

• Lead the design and implementation of marketing automation platform solutions for our clients, delivering premier, creative, complex, high-volume, high-visibility, enterprise-scale projects.
• Provide technical leadership to support delivery managers responsible for implementations and projects ranging from 6 months to two years within an expanding professional services group.
• Ensure that the system accurately meets defined business expectations, that proper testing is implemented, and that performance and security requirements are closely monitored by working with project teams.
• Identify and confirm technical design risks and develop mitigating approaches.
• Provide level-of-effort estimates for the technical portion of solutions.
• Lead development resources tasked with building middleware between solutions, custom scripting, custom application development, and architectural planning for integrating multiple platforms.
• Establish and evolve standard processes for development efforts within marketing automation platforms.
• Provide leadership and guidance on all technical aspects of marketing automation platforms.
• Assemble standardized work packages including requirements, specifications, and high-level design and architectural direction.
• Iterate as needed so the team has all of the information required to take independent ownership of the work through the development cycle.
• Once work is completed and returned, ensure that it aligns with the requirements and directions provided.
• Manage multiple, competing priorities simultaneously.

Qualifications

• Bachelor’s degree in computer science or related field.
• 10+ years of experience developing and successfully deploying software programs/applications.
• 5+ years’ experience in an architect role.
• Solid breadth of Analytics & MarTech knowledge (marketing automation, email marketing, personalization, optimization, and marketing analytics).
• Experience with marketing automation platform design, implementation, and execution (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, Acoustic, etc.) including associated agentic accelerators (Adobe Sensei, SF Agentforce + Einstein, Braze AI Decision Studio, etc)
• Experience in algorithmic decisioning or interactive management.
• Experience in a consulting environment and/or digital agency with demonstrated creativity, innovation, and progression of responsibility.
• Experience across other digital marketing channels: ads, SMS, mobile apps, WhatsApp, Line, and web.
• Experience with customer data management (data warehouse, data lakes, CDP, etc.) technologies.
• Experience with one Customer Data Platform (Salesforce Data360, Adobe Experience Platform, mParticle, Segment, etc.).
• Solid grasp of HTML, JavaScript frameworks (React, Vue.js, Angular, Flutter, Backbone, etc.), AMPscript, and SQL, including knowledge of when to use each; familiarity with AI integration within these technologies.
• Experience with agentic AI – in particular, multi-agent orchestration and topology design, took integration and interoperability, persistent state, memory, and content engineering, agentic resilience, guardrails, and security, and LLMOps, observability, and FinOps.
• Experience building or working with Postman and APIs.
• Experience with at least one object-oriented back-end language (Java, C#, .Net, etc.).
• Experience with at least one web analytics platform (Adobe, Google, etc.) a plus.
• Experience using at least one tag management system (DTM, GTM, Tealium) a plus.
• Experience in API development and AI model deployment using platforms like TensorFlow, PyTorch, etc.
• Significant experience with project and workflow management tools such as MS Project, Jira, Workfront, Monday, Asana, etc.
• Diligent and a self-starter.
• Track record of learning new technologies quickly.
• Firm belief in employing software development principles and standard processes (testability, reusability, traceability, clarity, code commenting, and more).
• Strong solve abilities.
• Two or more certifications in marketing automation platforms (e.g., Adobe Campaign Developer, Salesforce Marketing Cloud Email Specialist, Braze Certified Marketer).

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [e-mail] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-TG1

Compensation Range: USD $146,400.00 - USD $272,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/6/2026.