Campaign Analyst - Borgata

MGM Resorts International; Atlantic City (NJ); On-site; USD 59,000 - 78,700; Full time

Benefits offered by this job

Healthcare

Wellness incentive programs

Discounts on hotel, F&B, retail

Free meals in employee dining room

Professional development

Volunteer opportunities

Job summary

MGM Resorts International at Borgata in Atlantic City, NJ is seeking a Campaign Analyst to support the financial feasibility of marketing initiatives, produce forecasts and post-analyses, and deliver insights to leadership. You will work with multiple departments to analyze campaigns and promote MGM Rewards program for guest retention.

The ideal candidate holds a Bachelor's degree with 2+ years in analytics or casino marketing, and will contribute to strategic marketing decisions across the

Qualifications

• Bachelor's Degree required.
• 2+ years of prior relevant experience in analytics, casino marketing, database, or related field.

Responsibilities

• Identify criteria requirements for campaigns; create, validate, and distribute analyses to support strategic marketing initiatives.
• Create analytical content including campaign forecasts, post-analyses, and ad-hoc reports.
• Provide and interpret data to produce insights and recommendations to marketing leadership.
• Identify and analyze crossover trends between segments and properties.
• Understand MGM Rewards program and marketing campaigns to promote customer retention.
• Work with multiple MGM Resorts departments including COEs, Corporate Analytics, Direct Marketing, Brand, IT.

Education

Bachelor's Degree

Job description

## Campaign Analyst - BorgataApplylocations: Property - Borgatatime type: Full timeposted on: Posted Todayjob requisition id: 277408Atlantic City, New JerseyThe SHOW comes alive at MGM Resorts InternationalHave you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.**THE JOB:** It is the primary responsibility of the Marketing Analyst to support the financial feasibility of strategic marketing initiatives with accurate and timely reporting as needed. The Marketing Analyst produces forecasts, pro-forma and post-forma reports, and ad hoc analyses. Strategic and critical thinking skills are required to interpret complex business problems, design, develop, and execute effective solutions, and analyze marketing campaign results to provide actionable information to leadership.**THE DAY-TO-DAY:*** Identify criteria requirements for campaigns; create, validate, and distribute analyses to support strategic marketing initiatives.* Create analytical content including campaign forecasts, post-analyses, and ad-hoc reports.* Provide and interpret data to produce insights and recommendations to marketing leadership.* Identify and analyze crossover trends between segments and properties.* Understands and champions the MGM Rewards program and marketing campaigns to promote customer retention.* Work with multiple MGM Resorts departments including but not limited to COEs, Corporate Analytics, Direct Marketing, Brand, Information Technology.**THE IDEAL CANDIDATE:*** Bachelor's Degree Required* 2+ Years of Prior Relevant Experience in Analytics, Casino Marketing, Database, or related field Required**THE PERKS & BENEFITS:*** Healthcare, financial and time off benefits* Wellness incentive programs to help you stay healthy physically and mentally* Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.* Free meals in our employee dining room* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community**VIEW JOB DESCRIPTION:**https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19389**Pay Range:**The pay range for this role is:$59,000.00 - $78,700.00This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location.This position is eligible to participate in the Company’s incentive plan.Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership. Are you ready to **JOIN THE SHOW**? Apply today!