Camp & Country Content Specialist, McClatchy Content Innovation Lab

McClatchy Media; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

401(k) with match

Generous PTO

Wellness resources

Job summary

McClatchy Content Innovation Lab is seeking a Camp & Country Content Specialist to help readers discover where to go, what to do and what to know before their next adventure. You’ll write engaging content on trail conditions, seasonal guides, gear reviews and backcountry tips for a national audience.

You’ll use audience insights and AI-enabled tools to surface trends and produce content that resonates with outdoor enthusiasts across the Pacific Northwest, Heartland, California, Gulf Coast and

Qualifications

• Bachelor’s degree or equivalent education required.
• 3+ years of content creation or journalism experience.
• Strong writing, editing and deadline-driven content production.
• Experience using data-informed storytelling.
• Ability to collaborate in a team and adapt quickly.

Responsibilities

• Develop and produce compelling stories, guides and features for outdoors.
• Collaborate with a dynamic team to experiment with new formats and distribution strategies.
• Use audience analytics and emerging technologies to inform storytelling.
• Embrace a fast-paced, collaborative environment where curiosity, adaptability and results are celebrated.
• Help shape Camp & Country into a trusted daily destination for readers seeking inspiration.

Skills

Storytelling

Writing

Editing

Organizational skills

Audience analytics

AI tools

Education

Bachelor's degree

Tools

AI tools

Job description

Inspire Adventure: Become a Camp & Country Content Specialist – McClatchy Content Innovation Lab

Are you passionate about the outdoors and eager to help others discover where to go, what to do and what to know before their next adventure? Join McClatchy’s Content Innovation Lab as specialist for Camp & Country — a new digital destination for outdoor enthusiasts, weekend adventurers and anyone looking to spend more time in nature. At McClatchy, we’re blending our tradition of trusted journalism with a digital-first, data-driven approach. As a Camp & Country specialist, you’ll write engaging, high-quality content that covers everything from trail conditions and seasonal guides to backcountry tips, gear reviews and stories that shape the outdoor scene. You’ll use audience insights and AI-enabled tools to surface trends and produce national content that resonates with outdoor enthusiasts across the Pacific Northwest, Heartland, California, Gulf Coast and beyond.

What You’ll Do

• Develop and produce compelling stories, guides and features that empower readers to explore, adventure and connect with the outdoors.
• Collaborate with a dynamic team to experiment with new formats and distribution strategies, maximizing reach and engagement.
• Use audience analytics and emerging technologies to inform your storytelling and connect with passionate outdoor communities.
• Embrace a fast-paced, collaborative environment where curiosity, adaptability and results are celebrated.
• Help shape Camp & Country into a trusted daily destination for readers seeking inspiration, local intel and authentic outdoor experiences.

Who You Are

• A creative storyteller with a passion for outdoor recreation, adventure and lifestyle and the demonstrated knowledge to pitch, research, report, write, edit and fact-check content.
• Experienced in digital content creation at a high volume, with strong writing, editing and organizational skills.
• Comfortable using data and AI-powered tools to guide your work and amplify your impact.
• Collaborative, curious, and excited to experiment with new ways to engage audiences.

What You’ll Bring

• The position requires a combination of subject matter expertise and experience equivalent to a bachelor’s degree, including education, experience, skills and knowledge necessary to perform the job.
• 3+ years of professional experience in content creation, writing or journalism.
• Strong writing, editing and organizational skills with the ability to produce high-quality content on deadline.
• Inquisitive mindset with a constant flow of ideas and creative approaches to content creation.
• Adaptability and flexibility to experiment relentlessly and pivot quickly based on results.
• Collaborative spirit with a proven track record of working effectively in team environments.

What We’ll Bring

• The anticipated pay range for this position is between $60,000-90,000 a year. Individual base pay may vary within that range depending on the job-related knowledge, department equity, skills, experience and relevant education.
• Enjoy competitive pay, comprehensive benefits, 401(k) with match, generous PTO, wellness resources and more. For more information on McClatchy\'s benefit plan, please visit McClatchyLivewell.com.

Join us at Camp & Country and help build a brand where every story inspires adventure and celebrates the great outdoors.