Cafe Marketing Lead – Live Entertainment & Brand Growth

Hard Rock Cafe; New York (NY); On-site; USD 100,000 - 146,000; Full time

Job summary

Hard Rock Cafe in New York seeks a Restaurant Marketing Manager to develop, coordinate, and execute marketing initiatives that drive guest traffic and revenue while strengthening brand presence. You will collaborate with local, regional, and global teams, and with agency partners to ensure high-quality promotions aligned with brand guidelines.

The role covers PR/social, activations, partnerships, advertising, and cafe live entertainment.

Qualifications

• Bachelor’s degree in Marketing, Business, Hospitality, or related field preferred.
• 3+ years of experience in restaurant marketing, retail marketing, live entertainment marketing or cross‑functional project support required.
• Candidate with access to photography equipment to support social media creation preferred.

Responsibilities

• Lead local PR efforts in partnership with brand PR and agency teams.
• Develop local content calendar and coordinate paid social with agencies.
• Activate global campaigns locally to drive sales and awareness.
• Manage local partnerships and activations to expand brand presence.
• Support budgeting, expense tracking and vendor payments.

Skills

Strategic marketing

Brand storytelling

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing/Business/Related field

Tools

Microsoft 365

Event management platforms

Job description

Hard Rock Cafe in New York seeks a Restaurant Marketing Manager to develop, coordinate, and execute marketing initiatives that drive guest traffic and revenue while strengthening brand presence. You will collaborate with local, regional, and global teams, and with agency partners to ensure high-quality promotions aligned with brand guidelines.

The role covers PR/social, activations, partnerships, advertising, and cafe live entertainment.