Cafe Marketing & Growth Director

100 Hard Rock Int'l USA, Inc; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Hard Rock Cafe is seeking a Director of Marketing to conceive, plan, direct, and implement marketing activities across multiple properties. The role blends digital marketing, PR, social media, and partnerships to drive revenue and profitability while upholding brand standards.

The candidate will lead agency partnerships, align with sales and operations, and manage campaigns that increase traffic, reservations, and guest engagement, with a global-to-local execution mindset.

Qualifications

• Minimum 8 years of work experience in Marketing Digital Director Role for an international brand.
• Fluency in English is required.
• Strong command of OpenTable, paid media, SEO, and CRM.
• AI literacy and agency management experience.
• Strategic thinker who is also hands-on in execution.

Responsibilities

• Lead creation and execution of the Digital marketing plan, budget and strategies for Cafes.
• Manage agency partners for online campaigns (website, SEM and social media).
• Collaborate with sales, revenue & operations to align marketing with other departments.
• Drive digital programs to maximize return on investment.
• Ensure PR and marketing tactics align with brand standards and maximize media coverage.
• Develop and maintain relationships with stakeholders and drive revenue through marketing activities.

Skills

Marketing leadership

Digital marketing

Brand management

Strategic thinking

Communication

Team leadership

English fluency

Cross-functional collaboration

Education

Bachelor's degree in marketing

Tools

OpenTable

CRM

SEO

Paid media

Job description

Hard Rock Cafe is seeking a Director of Marketing to conceive, plan, direct, and implement marketing activities across multiple properties. The role blends digital marketing, PR, social media, and partnerships to drive revenue and profitability while upholding brand standards.

The candidate will lead agency partnerships, align with sales and operations, and manage campaigns that increase traffic, reservations, and guest engagement, with a global-to-local execution mindset.