Business Manager & Marketing Operations Lead

Citigroup; New York (NY); On-site; USD 250,000 - 360,000; Full time

Job summary

Citigroup's Retail Banking & Citigold Marketing organization seeks an SVP to serve as strategic chief of staff, financial steward, and operational anchor across marketing transformations.

Reporting to the Managing Director, this role leads end-to-end business management, governance, budgeting, ROI analytics, and cross-functional coordination to ensure disciplined spending and measurable growth.

Responsibilities

• Direct tracking, allocation, and performance measurement of Retail Banking & Citigold Marketing budgets and Marketing Technology funding.

Job description

Are you an operational catalyst and strategic orchestrator energized by transforming how organizations run?

The SVP - Business Manager & Marketing Operations Lead (C14) serves as the strategic chief of staff, financial steward, operational anchor, and culture carrier for Citi's Retail Banking & Citigold Marketing organization. Reporting directly to the Managing Director (C16), this high-impact individual contributor role leads end-to-end business management, governance frameworks, financial planning, culture-building initiatives, and operational execution across a rapidly transforming wealth marketing ecosystem.

This role provides centralized oversight and tracking for significant strategic funding, growth initiatives, dedicated marketing technology investments, and broader retail marketing transformation programs. As a vital leadership partner to the MD, you will establish robust controls, lead cross-functional capacity planning, optimize campaign delivery workflows, champion team engagement by partnering to action on Voice of the Employee (VOE) feedback, and partner across executive leadership to ensure every marketing dollar is governed, deployed, and tracked against strategic growth milestones and measurable ROI.

Key Responsibilities

• Strategic Investment Tracking & Financial Governance

  • Portfolio & Investment Oversight: Direct the tracking, allocation, and performance measurement of Retail Banking & Citigold Marketing budgets and dedicated Marketing Technology funding, ensuring incremental capital is deployed against core market-building, customer deepening/engagement, and acquisition initiatives.
  • Budgeting & Financial Reporting: Lead strategic financial planning, monthly variance reporting, multi-year forecasting, and expense management in close partnership with Finance and other Business Managers, driving strict cost discipline, agility, and fiscal transparency.
  • ROI & Performance Analytics: Partner with product and analytics leads to institute rigorous financial attribution models, transformation milestone scorecards, and executive-ready dashboards that quantify commercial value creation.

• Governance, Risk & Controls

  • Control Framework Execution: Establish and enforce comprehensive operational risk and governance frameworks across all retail & wealth marketing workflows, ensuring steadfast alignment with Citi policies, regulatory standards, and internal control requirements.
  • Risk & Control Champion Leadership: Oversee and empower the day-to-day activities of Risk & Control Champions across the Retail Banking & Citigold Marketing organization, ensuring consistent execution of control requirements, proactive issue management, adherence to regulatory and policy standards, and effective coordination with Risk, Compliance, and Audit partners.
  • Audit & Compliance Readiness: Serve as the primary, trusted point of contact for internal audit, risk assessments, and compliance reviews; proactively identify operational vulnerabilities and drive prompt, sustainable issue remediation.
  • Policy & Vendor Oversight: Oversee third-party governance, agency engagement protocols, contracting approvals, and procurement compliance in close coordination with Sourcing, Legal, and Compliance.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

• Campaign Operations & Resource Optimization

  • Capacity & Resource Planning: In partnership with functional operations leads, architect and manage resource capacity models, headcount allocations, and project intake pipelines to balance workload demands dynamically against strategic priorities.
  • Workflow & Process Engineering: Streamline the end-to-end campaign delivery lifecycle-from initial strategy briefing through creative development to in-market deployment-eliminating operational friction, reducing cycle times, and establishing single-point operational accountability.
  • Operational Excellence: Drive continuous improvement methodologies, agile operational cadences, and standard operating procedures across creative, media, branch merchandising, and digital activation teams to maximize delivery speed and craft quality.

• Executive Stakeholder Engagement & Strategic Coordination

  • Chief of Staff Support for C16 MD: Act as an executive proxy and trusted advisor to the Managing Director, driving leadership team agendas, Monthly Operating Reviews (MORs), Quarterly Business Reviews (QBRs), strategic executive presentations, and town halls.
  • Cross-Functional Alignment: Interface seamlessly across Retail Banking Lines of Business, Shared Services, Wealth and Brand Marketing, Analytics, Finance, Risk and Technology to eliminate func