A home improvement company in Wayne, New Jersey is seeking a Marketing Analyst to drive growth through market research and analysis. The ideal candidate will have a Bachelor's degree in Marketing or Business, strong analytical skills, and excellent communication abilities. Responsibilities include researching competitor pricing and customer buying patterns, and collaborating on marketing campaigns. The position offers a competitive salary and a supportive team atmosphere.
Qualifications
Strong analytical skills; proficiency with spreadsheets and data visualization.
Ability to turn research into concise, actionable recommendations.
Excellent written and verbal communication; presentation skills.
Excellent written and verbal communication; presentation skills.
Organization and time-management to handle multiple projects.
Responsibilities
Drive growth by researching markets, competitors, and customers.
Conduct competitive analysis: pricing, sales performance, channels, and messaging.
Research customer segments and buying behaviors; build prospect lists.
Conduct competitive analysis: pricing, sales performance, channels, and messaging.
Research customer segments and buying behaviors; build prospect lists.
Identify new market opportunities and advertising needs based on insights.
Develop dashboards and management reports; present findings with clear actions.
Collaborate with sales and marketing on campaigns, promotions, and lead programs.
Track campaign performance and update forecasts/pipelines accordingly.
Skills
Analytical skills
Written communication
Verbal communication
Time management
Organization
Excel/Sheets
Education
Bachelor’s degree in Marketing, Business, or Business Administration
Tools
CRM tools (e.g., Zoho CRM)
Google Analytics
Excel
Job description
Aqua Kitchen and Bath Design Center Inc. | Full time
Overview
Wayne, United States | Posted on 11/06/2025
Responsibilities
Drive growth by researching markets, competitors, and customers to identify opportunities for Aqua Kitchen & Stone Gallery (Wayne, NJ). Gather and analyze data on competitor pricing, sales, and marketing methods; study client demographics, preferences, needs, and trends to pinpoint potential markets and influencing factors. Translate findings into clear recommendations, identify advertising needs, and prepare detailed reports that inform management’s positioning and go-to-market strategy.
Conduct competitive analysis: pricing, sales performance, channels, and messaging
Research customer segments and buying behaviors; build prospect lists
Identify new market opportunities and advertising needs based on insights
Develop dashboards and management reports; present findings with clear actions
Collaborate with sales and marketing on campaigns, promotions, and lead programs
Track campaign performance and update forecasts/pipelines accordingly
Qualifications
Bachelor’s degree in Marketing, Business, or Business Administration (required)
Strong analytical skills; proficiency with spreadsheets and data visualization
Ability to turn research into concise, actionable recommendations
Excellent written and verbal communication; presentation skills
Organization and time-management to handle multiple projects
Preferred (Nice to Have) Qualifications
Experience in business development, market research, or analytics
Familiarity with CRM tools (e.g., Zoho CRM) and reporting
Basic understanding of digital marketing metrics (SEO/SEM, social, GA)