Business Development Specialist

GTM Payroll Services Inc; Town of Clifton Park (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation package

Professional networking opportunities

Collaborative team environment

Local chamber and industry events

Job summary

GTM Payroll Services Inc. is seeking a Business Development Specialist to strengthen our sales pipeline by cultivating referral partnerships, generating qualified leads, and expanding our presence in the business community. This role focuses on relationship-building rather than closing deals.

You'll work with sales and marketing leadership to identify opportunities in payroll, HR services, PEO, and related fields, while representing the company at local chamber events and networking gatherings.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, HR, or related field, or equivalent experience.
• 2+ years in business development, lead generation, relationship management, networking, or similar role.
• Experience in payroll, HR services, PEO, benefits, staffing, banking, insurance, or related professional services preferred.
• Experience using CRM systems, LinkedIn, Microsoft Office, and virtual communication tools.
• Valid driver's license and ability to travel locally for meetings and events.

Responsibilities

• Develop and maintain relationships with prospective clients, referral partners, brokers, accountants, and community organizations.
• Generate qualified leads and schedule introductory meetings for the sales team.
• Build strategic referral partnerships that expand the business network.
• Conduct outreach through cold calling, email campaigns, LinkedIn, and events.
• Identify opportunities for payroll, HR services, PEO, insurance, and related offerings.
• Collaborate with sales and marketing leadership to support pipeline growth.
• Coordinate discovery meetings between prospects and sales reps.
• Nurture relationships with consistent follow-up and ongoing communication.

Skills

Networking

Communication

Relationship building

Lead generation

Education

Bachelor's degree in Business, Marketing, Communications, Human Resources, or related field

Tools

CRM systems

LinkedIn

Microsoft Office

Virtual communication tools

Job description

Are you a natural connector who enjoys building relationships, expanding professional networks, and opening doors to new business opportunities?

We're seeking a Business Development Specialist to strengthen our sales pipeline through strategic relationship development, lead generation, and partnership-building efforts. This role is ideal for someone who thrives on networking, creating meaningful business connections, and helping organizations solve workforce challenges.

This is not a full-cycle sales role. Instead, you'll focus on generating qualified opportunities for our sales team by cultivating referral partnerships, engaging prospective clients, and increasing our presence within the business community.

What You'll Do

• Develop and maintain relationships with prospective clients, referral partners, brokers, accountants, financial professionals, and community organizations.
• Generate qualified leads and schedule introductory meetings for the sales team through proactive outreach and networking activities.
• Build strategic referral partnerships that expand our business network and create ongoing opportunities.
• Conduct outreach through cold calling, email campaigns, LinkedIn engagement, networking events, and community involvement.
• Identify opportunities for Payroll, Human Capital Management (HCM), Human Resources Consulting, Insurance, and PEO services.
• Collaborate closely with sales and marketing leadership to support pipeline growth initiatives.
• Coordinate discovery meetings between qualified prospects and sales representatives.
• Nurture relationships through consistent follow-up and ongoing communication.
• Represent the company at chamber events, trade associations, business functions, and networking events.
• Track relationship-building activities, leads, and opportunities within the CRM system.
• Help identify cross-selling and expansion opportunities within existing client relationships.
• Stay informed on workforce trends, payroll industry developments, compliance issues, and competitive offerings.

What Makes You Successful

• Enjoys meeting new people and building professional relationships.
• Has a strong ability to open doors and create business opportunities.
• Is proactive, self-motivated, and highly organized.
• Possesses excellent communication and networking skills.
• Follows through consistently and manages multiple priorities effectively.
• Is comfortable engaging with business owners, executives, and community leaders.
• Understands how to uncover business challenges and connect prospects with solutions.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Human Resources, or a related field preferred; equivalent experience considered.
• 2+ years of experience in business development, lead generation, relationship management, networking, or a similar role preferred.
• Experience within payroll, HR services, PEO, benefits, staffing, banking, insurance, or other professional services industries strongly preferred.
• Experience using CRM systems, LinkedIn, Microsoft Office, and virtual communication tools.
• Valid driver's license and ability to travel locally for meetings, networking events, and community activities.

Why Join Us?

• Opportunity to play a critical role in the company's growth strategy.
• Relationship-focused position without the pressure of closing sales.
• Collaborative team environment with strong support from sales and marketing leadership.
• Opportunity to build an extensive professional network within the business community.
• Competitive compensation and benefits package.
• Meaningful work helping organizations improve their payroll, HR, compliance, and workforce management solutions.