Business Development Specialist

Sena Technologies, Inc.; Irving, Northern (TX, KY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

SENA Technologies, Inc. in Irving, TX seeks a Business Development Specialist to lead North American market entry for our industrial communication solution. You will build a channel-led sales engine, identify end-user opportunities, and drive pilot deployments with partners.

Collaborate with Applications Engineering, manage a growing pipeline in NetSuite, travel up to 40%, and convert opportunities into revenue while shaping market strategy and partner programs.

Qualifications

• 3–5 years of experience in B2B sales, technical sales, or business development.
• Experience selling through dealers, VARs, or channel partners is a strong plus.
• Self-starter with ability to build pipeline from scratch.
• Comfort engaging stakeholders from field-level contacts to senior decision-makers.
• Willingness to travel up to 40% (initially DFW region).

Responsibilities

• Channel Partner Development & Management: identify, recruit, and build relationships with channel partners in the target region.
• Strategic Prospecting & Pipeline Management: identify high-potential market segments and build a systematic sales pipeline from the ground up.
• Active Lead Development: execute targeted outreach via cold-calling and field visits to qualify B2B opportunities.
• Sales Execution & Revenue Growth: own the full sales cycle from initial contact to closing, focusing on pilot projects.
• Cross-functional Collaboration: partner with the Senior Applications Engineer to deliver product demonstrations and PoC installations.
• Market Intelligence: monitor industry trends and competitor strategies to refine sales tactics.
• Sales Operations: maintain a CRM pipeline (NetSuite) and provide data-driven updates.

Skills

B2B sales experience

Channel partner development

Prospecting & pipeline management

Stakeholder engagement

Travel readiness

Education

Bachelor's degree preferred

Tools

NetSuite CRM

Job description

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Business Development Specialist

Irving, TX, US

5 days ago Requisition ID: 1092

SENA Technologies is a global leader in Bluetooth and Mesh communication systems, trusted by millions in the powersports and outdoor industries. Leveraging our proven expertise in team communication, SENA Industrial is strategically expanding into the enterprise vertical with a next-generation communication solution. We are seeking a Business Development Specialist to lead the market entry of this innovative solution in North America.

Job Summary

In this role, you will be the foundational sales driver, responsible for accelerating the adoption of our next-generation industrial communication solution. Working closely with the Applications Engineering team, you will be the primary driver of market execution. Your mission is to build a robust sales pipeline from the ground up, establish strategic partnerships with channel dealers, and secure high-impact pilot projects. As a core member of the enterprise team, you will have the direct opportunity to scale a transformative business in the North American market.

Key Responsibilities

• Channel Partner Development & Management: Identify, recruit, and build relationships with channel partners in the target region. Own the ongoing partner relationship — from initial engagement through onboarding and pipeline collaboration.
• Strategic Prospecting & Pipeline Management: Identify high-potential market segments and build a systematic sales pipeline from the ground up, working both directly with end-users and through channel partners.
• Active Lead Development: Execute targeted outreach via cold-calling, digital prospecting, and field visits to qualify B2B opportunities among end-users, dealers, and system integrators.
• Sales Execution & Revenue Growth: Own the full sales cycle from initial contact to closing, with a strong focus on securing pilot projects for field validation and driving revenue growth.
• Cross-functional Collaboration: Partner with the Senior Applications Engineer to deliver product demonstrations and support the execution of Proof of Concept (PoC) installations.
• Market Intelligence: Monitor industry trends and competitor strategies to refine sales tactics and provide the product team with actionable field insights.
• Sales Operations: Maintain a transparent CRM pipeline (NetSuite) and provide concise, data-driven updates on field activity and conversion progress.

Qualifications

• Bachelor's degree preferred; not required for candidates with a strong, demonstrated sales track record.
• 3–5 years of experience in B2B sales, technical sales, or business development. Experience selling through dealers, VARs, or channel partners is a strong plus.
• Self-starter who\'s comfortable prospecting from scratch and staying motivated through longer sales cycles.
• Comfortable engaging a range of stakeholders, from field-level contacts to senior decision-makers.
• Willingness to travel up to 40% (initially DFW region); valid driver\'s license required.

Preferred Qualifications

• Background in construction, telecommunications, or IoT industries.
• Experience building a market or client base from the ground up.
• Familiarity with Wi-Fi networking, mesh topologies, or industrial connectivity — or general comfort learning technical products.

Company Overview:

SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. Leveraging technologies such as Bluetooth 5.0 and Mesh Intercom e9, our products integrate cutting-edge technologies ensuring safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

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