Business Development Representative New

Digimarc Corporation; Northern (KY); Hybrid; USD 54,000 - 68,000; Full time

Benefits offered by this job

Restricted Stock Units

Flexible Paid Time Off & Holidays

Life Insurance

Employee Stock Purchase Plan (ESPP)

Training & Development

Job summary

Digimarc Corporation is seeking a self-sufficient Business Development Representative to drive early-stage sales pipelines through targeted outbound activities. You will qualify opportunities using MEDDPICC, build multi-thread relationships across key accounts, and hand off to Account Executives with clear stakeholder mapping.

You will leverage modern tools (Salesforce, Gong, HubSpot, Apollo, Sales Navigator) and AI to scale outreach, while maintaining Salesforce hygiene and collaborating with

Qualifications

• 1–2+ years of SDR/BDR experience
• Experience qualifying deals and navigating stakeholders (champion, economic buyer)
• Familiarity with MEDDPICC or similar sales methodology
• Experience with sales tools: Salesforce, Gong, HubSpot, Sales Navigator
• Proven ability to use AI tools to improve prospecting efficiency and quality
• Strong written and verbal communication skills; able to engage senior stakeholders
• Comfortable in a high-activity outbound environment (phone-first mindset)
• Coachable, adaptable, and accountable to activity and pipeline metrics
• Collaborative, team-oriented approach to pipeline generation

Responsibilities

• Generate qualified pipeline through targeted outbound (phone, email, social, events)
• Identify and prioritize accounts based on ICP, use cases, and buyer pain
• Run initial discovery and qualify opportunities using MEDDPICC
• Capture and document key stakeholders for clean handoff to Account Executives
• Build and multi-thread relationships across key accounts
• Partner closely with Account Directors to progress opportunities
• Create and iterate outbound cadences using Gong and performance data
• Leverage AI tools to accelerate research, personalize messaging, and build repeatable workflows
• Maintain hygiene in Hubspot, Apollo and Salesforce
• Stay current on industry trends, competitive landscape, and messaging
• Mentor junior BDRs as needed

Skills

MEDDPICC

Sales prospecting

Outbound outreach

Strong communication

Engage senior stakeholders

Self-sufficient

Relationship building

Team collaboration

Adaptability

Coachable

Tools

Salesforce

Gong

HubSpot

Apollo

Sales Navigator

Job description

Digimarc Corporation (NASDAQ: DMRC) is the global leader in product digitization. A pioneer in digital watermarks,Digimarcconnects every physical and digital item to a digital twin that enables the capture of product data,recordseventsand interactions, and supports powerful new automations. Trusted to deter counterfeiting of global currency for more than 20 years,Digimarcis also recognized for ensuring product authenticity, improving plastics recycling, and more, with a commitment to promoting a prosperous, safer, and more sustainable world. In 2023,Digimarcwas named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. See more at Digimarc.com .

ABOUT THE ROLE...

We’re hiring a Business Development Representative (BDR) to drive pipeline for Digimarc’s digital watermarking solutions. Reporting to the Sr. Director of Marketing, you’ll own early-stage sales—from outbound prospecting through qualified opportunity handoff.

This is a high-impact role for a self-sufficient BDR who can run discovery, qualify using MEDDPICC, and build multi-threaded relationships with minimal oversight. You’re fluent in modern prospecting tools including but not limited to (Salesforce, Gong, Apollo, Hubspot) and use AI (e.g., ChatGPT, Claude) to research, personalize outreach, and scale your output.

Travel: ~10%

• Generate qualified pipeline through targeted outbound (phone, email, social, events)
• Identify and prioritize accounts based on ICP, use cases, and buyer pain
• Run initial discovery and qualify opportunities using MEDDPICC
• Capture and document key stakeholders (champion, economic buyer, decision criteria) for clean handoff to Account Executives
• Build and multi-thread relationships across key accounts
• Partner closely with Account Directors to progress opportunities
• Create and iterate outbound cadences using Gong and performance data
• Leverage AI tools to accelerate research, personalize messaging, and build repeatable workflows
• Maintain hygiene in Hubspot, Apollo and Salesforce
• Stay current on industry trends, competitive landscape, and messaging
• Mentor junior BDRs as needed
• 1–2+ years of SDR/BDR experience
• Experience qualifying deals and navigating stakeholders (champion, economic buyer, etc.)
• Familiarity with MEDDPICC or similar sales methodology
• Experience with sales tools: Salesforce, Gong, HubSpot, Sales Navigator
• Proven ability to use AI tools (e.g., ChatGPT, Claude) to improve prospecting efficiency and quality
• Strong written and verbal communication skills; able to engage senior stakeholders
• Comfortable in a high-activity, outbound environment (phone-first mindset)
• Coachable, adaptable, and accountable to activity and pipeline metrics
• Collaborative, team-oriented approach to pipeline generation
• Restricted Stock Units
• Flexible Paid Time Off & Holidays
• Life Insurance
• Employee Stock Purchase Plan (ESPP)
• Training & Development

Compensation:

$54,000-$68,000

This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill set, experience, training, licensure, certifications, geography and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

Our Culture:

We are a team of problem-solvers united by our company’s immense potential to help solve complex challenges.

We align to the following Digimarc core values:

• Collaborative– Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential.
• Curious – Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations.
• Courageous– Innovate with integrity

We challenge each other and do the right thing – even when it’s difficult – to deliver wins for our customers.

Join our team and work in support of a technology platform that can transform how consumer goods are made, bought, sold, and recycled around the globe. Digimarc is committed to the health and safety of our employees and their families. We are dedicated to diversity, professional development, and the success of our employees. For more information, visit us at www.digimarc.com .

Digimarc is seeking diverse applicants. We are an equal opportunity employer and consider qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor. We want the best people who share our values.

This job posting is not designed to cover or contain a comprehensive listing of activities, duties and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Principals only. No recruiters please.

This role is open to candidates located in CO, NY, OR, TX, or WA. Do you currently reside in one of these states? * Select...

Will you now or in the future require sponsorship? * Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Digimarc’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.