Business Development Representative I

Dayforce; United States; On-site; CAD 42,000 - 64,000; Full time

Benefits offered by this job

Medical, dental, vision, and life-ins\

401k plan (with match)

Global Employee Stock Purchase Plan

Unlimited Time Away From Work

Job summary

Dayforce, a global HCM leader based in Toronto, is recruiting a Business Development Representative 1 to generate qualified leads and schedule meetings for the Dayforce sales team. The role is regionally focused with outbound calling, emails, social outreach, and events involvement.

You'll work with Sales Reps to target accounts, manage multi-touch campaigns, and maintain CRM data. A Bachelor's degree and strong communication skills are required, with proven prospecting ability and a comfort

Qualifications

• Bachelor’s degree in Business or equivalent work experience.
• Strong prospecting and needs analysis skills.
• Ability to develop and execute a territory plan.
• Excellent communication, presentation, and interpersonal skills.
• Solid organizational skills and self-discipline.
• Proficient with standard office software and CRM tools.
• Experience with Salesforce Lightning preferred.
• Able to perform well in a Virtual Work-from-Home setting.

Responsibilities

• Generate sales qualified leads through outbound outreach and multi-touch campaigns.
• Schedule meetings for Dayforce direct sales team.
• Collaborate with Sales Reps to target accounts in designated territory.
• Maintain CRM activity and nurture leads throughout the funnel.
• Travel may be required for corporate and sales team meetings.

Skills

Prospecting

CRM proficiency

Outbound communication

Territory management

Time management

Organization

Education

Bachelor’s degree in Business

Tools

Salesforce Lightning

Job description

Posted Tuesday, August 25, 2026 at 5:00 AM | Expires Saturday, September 26, 2026 at 4:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand prom ise - Makes Work Life Better ™ - Reflects our co mmitment to employees, customers, partners and communities globally.

About the opportunity

The Business Development Representative 1 (BDR) is a critical role and extension of our direct sales force. The BDR 1 is a Mid level position with 1-3 years experience. The BDR 1 is responsible for generating Sales qualified leads from scratch. The BDR 1 is Regionally focused and is responsible for initiating conversations with decision makers that result in a scheduled meeting with a member of the Dayforce Sales team or attendance at a Dayforce sponsored event. The BDR 1 is responsible for creating appointments for Dayforce direct sales team through daily outbound cold calling, as well as targeted telephone, email, webinar, social media, face to face event and tradeshow initiatives. The BDR 1 should communicate effectively in both written and oral form; maintain attention and actively listens to others' ideas and thoughts; and possess organization skills needed to accomplish daily work goals. Documenting and tracking activity in our CRM system and using our marketing automation tools are integral to this job. A key to being successful is the ability to contact prospects and make a good connection that results in an appointment to meet with Dayforce. Some travel may be required for corporate and sales team meetings.

T his posting represents an ongoing opportunity within our organization. While there may not be an active vacancy at this time, we encourage interested candidates to apply. Applications will be reviewed periodically and retained for future openings.

What you'll get to do

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 1-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important. Adjust behavior for success.
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name.
• Understand targeted prospect’s Human Capital Management needs. New hires will be trained on current Dayforce products, processes, industry trends and any relevant skills needed for the role.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy.
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Daily activities will require on-going expertise in overall value proposition tied to Dayforce's suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions.
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders.
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts.
• Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase.
• Use direct mail content to distribute targeted mailers to prospects. Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce.
• Territory analysis and gap identification on contacts, vendor information, employee count. Create plan to fill gaps.

Skills and Experience we value

• Bachelor’s degree in Business preferred - or equivalent work experience.
• Strong prospecting and business needs analysis skills.
• Ability to develop and perform against a territory plan.
• Excellent communications, presentation, and people skills are essential.
• Proven organizational skills and highly self-disciplined.
• Computer proficiency with standard office applications expertise is required.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.
• Experience using Salesforce.com Lightning
• Ability to perform well in a Virtual Work from Home setting.

What would make you really stand out

• 1+ years of prospecting experience in a business-to-business environment.
• Payroll/HRIS direct selling experience is strong qualification but not required.
• Experience in working with and selling to Senior HR and C-level roles.
• Prior experience in a Business Development role

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

• Dayforce employees and their families are eligible to participate in the following benefits programs: medical, dental, vison, and life insurance.
• Dayforce employees are also eligible to participate in a 401k plan (plus match) and a Global Employee Stock Purchase Plan.
• Employees also receive unlimited Time Away FromWork (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours of paid sick time and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program.

We encourage individuals to apply based on their passions.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here:https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process