Business Development Representative, AI Labs

Remix; New York (NY); On-site; USD 70,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) with match

Parental leave

Job summary

Via is expanding its AI Labs division and seeks a driven BDR to build a robust pipeline. You will research accounts, map buying committees, and execute multi-channel outreach across email, phone, and LinkedIn to communicate the value of Via’s AI solutions.

You will coordinate meetings, provide product demos, qualify leads, and collaborate with commercial teams to align outreach with regional growth goals. A passion for AI and public sector opportunities is essential.

Qualifications

• Minimum 1–4 years in B2B marketing or sales development
• Analytical mindset with ability to use campaign data to optimize strategy
• Proficiency in CRM and marketing automation to manage high-volume outreach

Responsibilities

• Build pipeline for a new AI Labs vertical
• Research accounts and buyers to map committees and plans
• Lead multi-channel outreach (email, phone, LinkedIn) and articulate value
• Facilitate meetings, demos, and qualify leads
• Maintain CRM and marketing tech to ensure data accuracy

Skills

B2B marketing

Account-based marketing

Sales outreach

CRM proficiency

Marketing automation

Tools

CRM systems

Marketing automation tools

Job description

Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide. Now, we are building our next frontier: AI Labs. This new, high-growth vertical combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities.

As a BDR, you will operate at the intersection of marketing and sales to support the growth of AI Labs. You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that bring equitable and affordable transit to communities worldwide and supercharging the public sector with AI solutions.

This is an exciting role, tasked with building a book of business for a fast-growing new vertical. You’ll play a key role in shaping the team’s approach and helping cities develop new AI solutions.

About the Role:

• Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
• Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
• Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
• Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
• Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
• Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.

About You:

• Minimum of 1–4 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
• Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
• Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
• Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
• Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
• Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.

Compensation and Benefits:

• All final pay rates and levels will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
• Salary Range: Associate $70,000-$80,000 + $5k bonus target // Associate Principal - $90,000 -$115,000 + $10k-15k bonus target
• Comprehensive health coverage, with low-cost dental and vision plans
• A 401(k) with company match and vesting
• Fully paid parental leave for new parents, with extended leave options
• Additional benefits (mental health, pet insurance, and other wellness perks)

Via is an equal opportunity employer.