Business Development Representative

Lawmatics, Inc.; San Diego (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Lawmatics, Inc. is seeking a Business Development Representative to be the first point of contact for potential customers, handling inbound leads and building an outbound pipeline for the sales team.

This on-site role requires presence in La Jolla, San Diego from Monday to Wednesday, with remote work allowed Thursday and Friday. The position offers a salary range of $60,000 to $80,000 USD and a path to contribute to the growth of Lawmatics' AI-powered CRM for law firms.

Qualifications

• 1–2 years in a sales, customer service, or BDR/SDR role.
• Strong written and verbal communication to build rapport.
• Grit and self-motivation with goal orientation.
• Familiarity with CRM systems and sales tools.

Responsibilities

• Prospect and research potential clients in legal industry.
• Engage prospects via cold calls, emails, social, and video.
• Qualify leads and present Lawmatics demos.
• Collaborate with Account Executives and Marketing.
• Track interactions and refine outreach using Salesforce.

Skills

Sales experience

Communication skills

Grit/Resilience

Tech-savvy

Culture add

Tools

CRM systems

Sales tools

Job description

We’re building a small team of Business Development Representatives (BDRs) with the knowledge, passion, and skills to help us revolutionize the client-attorney relationship across the legal industry.

As a BDR at Lawmatics, you will be the first point of contact for potential customers, responsible for both managing inbound leads and building a strong outbound pipeline for our sales team.

This role requires on-site presence from Monday to Wednesday at our La Jolla, San Diego office, with the flexibility to work remotely on Thursday and Friday.

Your day-to-day responsibilities will include:

• Prospecting: Identify and research potential clients in the legal industry, leveraging tools like LinkedIn, Salesforce, Salesloft, Gong and more.
• Outreach: Engage prospects through cold calls, emails, social and video to introduce them to Lawmatics and qualify their needs.
• Qualify Leads: Understand prospects’ pain points and determine if Lawmatics is the right solution for their firm. Sell the value of our demo to generate qualified sales opportunities for our team of AEs.
• Collaborate: Partner closely with Account Executives to ensure a seamless transition of qualified leads and align strategies for achieving sales targets. Work closely with the marketing team to maximize the performance of our inbound and outbound campaigns.
• Track & Optimize: Use CRM tools (Salesforce) to track interactions, measure performance, and continually refine outreach strategies for better results.

What You’ll Bring

We’re looking for coachable individuals with a growth mindset who thrive in a fast-paced environment. Ideal candidates will have:

• Experience: 1-2 years in a sales, customer service, or BDR/SDR role (legal tech experience is a plus, but not required).
• Communication Skills: Excellent written and verbal communication, with the ability to build rapport quickly and convey value effectively.
• Gritty: A self-starter attitude, motivated by goals and resilient in the face of challenges.
• Tech-Savvy: Comfortable navigating CRM systems, sales tools, and other tech platforms.
• Cultural Add: We are building a winning culture with high energy, positivity and accountability as key attributes we value

$60,000 - $80,000 USD

About Lawmatics

Lawmatics is the #1 CRM for law firms, supporting the entire client journey from first contact to trusted partnership. Firms use Lawmatics to streamline intake, automate tasks, run marketing campaigns, manage referrals, and track growth — all in one AI-powered platform that keeps business moving forward. To learn more, visit Lawmatics.com .

As an equal opportunity employer, we are proud to celebrate diversity and champion an inclusive workplace. No matter who you are, where you're from, who you love, how you think, or what you believe, all are encouraged to apply.

This role is in office Monday - Wednesday and remote Thursday and Friday.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Lawmatics’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.