Business Development Representative

Fable; Denver (CO); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus

Equity ownership

Hands-on mentorship

Flexible work model

High visibility with leadership

Job summary

Fable is seeking a Business Development Representative to drive pipeline generation by engaging security leaders through various outreach methods. This role involves conducting in-depth account research, collaborating with marketing, and maintaining accurate CRM data.

Ideal candidates are self-motivated, possess strong communication skills, and have a genuine interest in cybersecurity. Fable offers competitive compensation with performance-based bonuses, equity options, and an opportunity for mentorship.

Qualifications

• 1+ year of SDR/BDR or outbound sales experience preferred, but newer candidates will also be considered.
• Ability to craft personalized emails and hold productive discovery calls.
• Knowledge of the cybersecurity landscape and Fable's unique approach is a plus.

Responsibilities

• Execute outbound outreach through calls, emails, and LinkedIn to generate new leads.
• Research target accounts and personas for effective communication.
• Qualify leads and convert them into meetings for the sales team.
• Collaborate with marketing and AEs for effective messaging.
• Maintain CRM data for team visibility.
• Provide market insights to inform strategy.
• Engage in mentoring and coaching for career growth.

Skills

Drive & Grit

Communication

Curiosity

Coachability

Organization

Tools

Salesforce

LinkedIn Sales Navigator

Job description

About Fable

AI-driven threats and human error are today's biggest enterprise security risks. Cybercriminals don't hack systems—they exploit people. Human errors drive 70% of security breaches, making human behavior the primary and growing attack surface. At Fable, we believe that the right tools can convert people from targets to another layer of defense.

Fable is the human risk platform that directly shapes employee behavior. Designed for simplicity and enterprise scale, our agentic platform synthesizes complex employee data, pinpoints risky behaviors, and deploys highly relevant interventions to people automatically, in real time, right where they work.

Backed by Redpoint Ventures and Greylock Partners and founded by early Abnormal Security team members, Fable is solving cybersecurity's biggest challenge in a multi-billion-dollar market. We are experiencing explosive growth—making this a career-defining opportunity to get in early and help shape the future of security.

The Role

As a Business Development Representative, you are the tip of the spear for Fable's go-to-market motion. You'll own top-of-funnel pipeline generation - identifying, researching, and engaging security leaders at mid-market and enterprise organizations through targeted outbound activity. You'll work closely with our Account Executives and marketing team to convert prospects into qualified opportunities, and you'll be set up to grow quickly in a high-velocity, mission-driven environment.

This is not a passive role. The best BDRs at Fable are curious, tenacious, and genuinely interested in cybersecurity. People who get energized by breaking into new accounts and starting conversations that matter.

Key Responsibilities

• Outbound Prospecting: Execute high-volume, high-quality outbound sequences via cold calls, email, LinkedIn, and events to generate net-new pipeline for the sales team.

• Account Research: Deeply research target accounts and personas—especially CISOs, GRC leads, and security operations teams—to craft relevant, personalized outreach.

• Pipeline Development: Qualify inbound leads and convert outbound activity into scheduled meetings and demos for Account Executives.

• Cross-Functional Collaboration: Partner with AEs and Marketing to align on ICP, messaging, and campaign execution; share real-time field feedback to sharpen positioning.

• CRM Hygiene: Maintain accurate, up-to-date activity and pipeline data in CRM tools to support forecasting and team visibility.

• Market Intelligence: Surface competitive insights, prospect objections, and emerging trends to help inform product positioning and go-to-market strategy.

• Career Development: Take advantage of structured mentorship, coaching, and a clear promotion path toward a closing role.

What We're Looking For

• Drive & Grit: You're self-motivated, comfortable with rejection, and energized by hitting and exceeding targets. You don't wait to be told what to do.

• Communication: You can craft a sharp, personalized cold email and hold your own on a discovery call. You know how to get to the point.

• Curiosity: You take the time to understand the security landscape, your prospect's business, and why Fable's approach is differentiated.

• Coachability: You actively seek feedback, implement it quickly, and treat every call as a rep to get better.

• Organization: You manage your time and pipeline with discipline, balancing volume with quality.

• 1+ year of SDR/BDR or outbound sales experience is a plus but exceptional candidates who are earlier in their careers will be considered.

Nice-to-Haves

• Exposure to or genuine interest in cybersecurity, GRC, or enterprise SaaS
• Familiarity with sales tools such as Outreach, Salesforce, Apollo, or LinkedIn Sales Navigator
• Experience working in an early-stage or high-growth startup environment
• Familiarity with MEDDICC or similar sales methodologies

Why Join Us?

• Competitive base salary + performance-based bonus
• Equity ownership early in your career (meaningful upside)
• Hands-on mentorship from experienced enterprise sellers and security professionals
• Collaborative, mission-driven culture with flexible work model
• High visibility with leadership from day one

The estimated salary range for this position is $75,000-$100,000 OTE/year. Total compensation may also include Restricted Stock Units, sign-on bonus, and other potential future incentives. Final compensation will be determined by each individual's relevant qualifications, experience, skills, and other factors.

Fable Security is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.