Business Development Representative

Onecranesource; Allendale Charter Township (MI); Hybrid; USD 65,000 - 105,000; Full time

Job summary

Lift Solutions in the United States is seeking a Business Development Manager to drive sales growth and expand market share for overhead crane solutions. You will identify potential clients, present tailored proposals, and convert opportunities into long-term partnerships.

Ideal candidates have 3+ years in business development or inside sales, strong communication skills, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Bachelor's degree in business, marketing, or related field is preferred.
• 3+ years in business development, sales, or inside sales, preferably in overhead cranes.
• Proven track record of generating and closing sales and meeting targets.
• Strong communication skills (verbal and written) and presentation clarity.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Strong organizational and time-management abilities.
• Positive, driven attitude to succeed.

Responsibilities

• Conduct targeted prospecting to identify clients using LinkedIn, cold calling, email campaigns, and industry databases.
• Develop and maintain a pipeline of potential clients to ensure continuous sales growth.
• Conduct sales calls and virtual meetings to present products, answer inquiries, and understand client needs.
• Develop customized proposals and sales presentations to meet prospective clients' needs.
• Achieve monthly, quarterly, and annual sales targets through inside sales and business development.
• Build and nurture long-term relationships with new and existing clients through follow-up and consultative selling.
• Understand client business needs and align solutions to address those needs effectively.
• Stay informed about market trends, competitor offerings, and opportunities.
• Analyze competitors’ strategies and adapt tactics to differentiate offerings.
• Provide feedback on customer needs and market conditions to optimize sales strategies.
• Maintain accurate records of all sales activities and reports to senior management.
• Monitor KPIs and implement strategies to improve performance.

Skills

Prospecting & lead generation

Sales pipeline management

Prospecting tools (LinkedIn, email, DB

Communication skills

Independent work ethic

Time management

Relationship building

Education

Bachelor's degree in business/marketing or related field

Tools

LinkedIn

CRM software

Job description

Looking to advance your career with a company that values skills? Lift Solutions has an opportunity for you. Lift Solutions provides end-to-end industrial lifting solutions. We offer OSHA compliance inspections, crane equipment, aftermarket services and parts for overhead cranes and other lifting equipment. Lift Solutions is committed to driving progress and efficiency. Our dedication to excellence and customer satisfaction ensures that every industry benefits from our expertise, state-of-the-art technology, and unwavering commitment to sustainability and safety. We are hiring Business Development Manager to drive sales growth and expand market share.

Duties & Responsibilities

• Conduct targeted prospecting to identity clients, leveraging a variety of tolls such as LinkedIn, cold calling, email campaigns, and industry databases.
• Develop and maintain a pipeline of potential clients and opportunities to ensure continuous sales growth.
• Conduct sales calls and virtual meetings with prospective clients to present the company's products or services, answer inquiries, and understand their needs.
• Develop customized proposals and sales presentations to meet the specific needs of prospective clients.
• Achieve monthly, quarterly, and annual sales targets through inside sales and business development activities.
• Build and nurture long-term relationships with new and existing clients through consistent follow-up, communication, and a consultative approach.
• Understand the client’s business needs and align the company’s solutions to address those needs effectively.
• Stay informed about market trends, competitor offerings, and emerging business opportunities.
• Analyze competitors’ strategies and adapt tactics to differentiate the company’s offerings.
• Provide feedback on customer needs, market conditions, and competitive landscape to help optimize sales strategies.
• Maintain accurate records of all sales activities, opportunities, and customer interactions.
• Provide regular reports on sales activities, lead generation, and conversion rates to senior management.
• Monitor key performance indicators (KPIs) and implement strategies to improve performance.

Education & Qualifications

• Bachelor’s degree in business, Marketing, or related field (preferred).
• 3+ years of experience in business development, sales, or inside sales, preferably in Overhead Cranes.
• Proven track record of generating and closing sales, meeting or exceeding sales targets.
• Strong communication skills (both verbal and written) and the ability to present complex solutions clearly.
• Ability to work independently and manage multiple priorities effectively.
• Strong organizational and time management skills.
• Positive attitude with a strong drive to succeed in a fast-paced environment.

Physical Ability Requirements

• Ability to sit or stand for prolonged periods of time.
• Ability to be mobile throughout facility to communicate with other departments.
• Ability to use a computer keyboard, computer monitor, and telephone for extended periods of time.