Business Development & Marketing Specialist

DEWITT; Town of Brookfield (WI); Hybrid; USD 70,000 - 100,000; Full time

Job summary

DeWitt LLP seeks a motivated, collaborative Business Development & Marketing Specialist to join the BD & Marketing team in Brookfield, WI. You’ll work closely with attorneys and firm leadership to strengthen client relationships, win new work, draft proposals, and build the DeWitt brand through strategic content and campaigns.

You are a strong writer and communicator who thrives in strategy and execution, managing multiple priorities across offices while translating insights into client-focused

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business or a related field.
• Five or more years of experience in business development, marketing, client development or a related role within a professional services environment preferred.
• Exceptional writing, editing, and proofreading skills with the ability to translate complex information into clear client-focused communications.
• Strong interpersonal skills and the confidence to work directly with attorneys, firm leaders and business professionals.
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Proficiency with Microsoft Office; experience with WordPress and email marketing platforms such as Constant Contact.
• Experience with Adobe Creative Suite, Canva, or similar design tools; familiarity with SEO, digital marketing, social media and AI tools is a plus.

Responsibilities

• Collaborate with attorneys to identify and pursue opportunities to deepen client relationships and win new work.
• Develop tailored proposals, RFP responses, pitches and presentations that convey DeWitt’s capabilities, experience and value.
• Create and regularly update pitch materials, practice group descriptions, experience lists, brochures and other collateral.
• Support practice groups and attorneys with business development planning, client outreach and profile-building initiatives.
• Research clients, prospects, industries and market opportunities to support BD efforts.
• Track marketing activities and help evaluate results, ROI and opportunities for improvement.
• Translate attorney experience and insights into client-focused messaging; draft and publish website and social content.
• Draft, edit and maintain attorney biographies, practice descriptions and other website content.
• Manage website content in WordPress with attention to SEO, usability, and brand consistency.
• Coordinate submissions for legal directories, awards and rankings; support digital initiatives with outside vendors.
• Coordinate events, sponsorships, CLE programs, client seminars and webinars; manage logistics and follow-up communications.
• Support internal communications and firmwide initiatives; maintain intranet content and collaborate across offices.

Skills

Writing

Editing

Proofreading

Interpersonal skills

Project management

Attention to detail

MS Office

SEO & digital marketing

Education

Bachelor's degree in marketing, communications, public relations, business or related field

Tools

WordPress

Constant Contact

Adobe Creative Suite

Canva

SEO tools

Job description

DeWitt LLP seeks a motivated, collaborative, and results-oriented Business Development & Marketing Specialist to join our Business Development & Marketing team. This highly visible, hands-on role works closely with attorneys and firm leadership to strengthen client relationships, pursue new business opportunities, build the DeWitt brand, and support the firm's continued growth.The ideal candidate is a strong writer and communicator who enjoys both strategy and execution. This person is curious, organized, and comfortable managing multiple priorities while working directly with attorneys across practices and offices. They understand how thoughtful marketing and business development can align a firm's capabilities with client needs and turn ideas into meaningful opportunities.Business Development & Attorney SupportCollaborate with attorneys and the Business Development & Marketing team to identify and pursue opportunities to deepen client relationships and win new work.Develop tailored proposals, RFP responses, pitches and presentations that clearly convey DeWitt’s capabilities, experience and value to clients.Create and regularly update pitch materials, practice group descriptions, experience lists, brochures and other business development collateral.Support practice groups and individual attorneys with business development planning, client outreach, and profile-building initiatives.Research clients, prospects, industries and market opportunities to support business development efforts.Track marketing and business development activities and help evaluate results, return on investment and opportunities for improvement.Help attorneys translate their experience and insights into compelling, client-focused messaging.Digital, Content & Brand MarketingDraft, edit and publish content for the firm’s website, social media channels, email communications and other platforms.Create engaging social media content and graphics and maintain the firm’s social media editorial calendar.Maintain and update website content using WordPress, with attention to SEO, AI search visibility, usability and brand consistency.Draft, edit and maintain attorney biographies, practice descriptions and other website content.Identify opportunities to showcase attorney experience through thought leadership, media opportunities, firm news, events and client-focused content.Write and coordinate submissions for legal directories, awards and rankings.Support website development and other digital initiatives, including coordination with outside vendors.Help ensure DeWitt’s brand and messaging are consistently reflected across marketing and business development materials.Events, Sponsorships & Client EngagementCoordinate CLE programs, client seminars, webinars, conferences, receptions, sponsorships and other firm events.Manage event logistics, including venues, contracts, catering, invitations, registration, presentation materials and follow-up communications.Work with attorneys to develop programs and events that provide meaningful value to clients and prospects.Support event promotion and post-event engagement and help evaluate participation and results.Coordinate the firm’s participation in selected sponsorships, conferences, directories, and other visibility opportunities.Internal Communications & Firmwide InitiativesDevelop and distribute internal communications, including firm news, employee announcements and Business Development & Marketing updates.Maintain relevant content on the firm’s intranet.Collaborate with attorneys and business professionals across DeWitt’s offices and practice areas.Support firmwide strategic, branding, and business development initiatives.Perform other marketing and business development responsibilities as opportunities and priorities evolve.Travel occasionally to other DeWitt offices, client events and firm programs.Bachelor’s degree in marketing, communications, public relations, business or a related field.Five or more years of experience in business development, marketing, client development or a related role within a professional services environment preferred.Legal marketing or law firm experience strongly preferred.Exceptional writing, editing, and proofreading skills, with the ability to translate complex information into clear, compelling, and client-focused communications.Strong interpersonal skills and the confidence to work directly with attorneys, firm leaders and business professionals.Excellent organizational and project management skills, with demonstrated ability to manage multiple priorities and deadlines.Strong attention to detail and commitment to producing high-quality work.Proficiency with Microsoft Office, including Word, PowerPoint, Excel, and Outlook.Experience with WordPress and email marketing platforms such as Constant Contact.Experience with Adobe Creative Suite, Canva, or similar design tools.Familiarity with SEO, digital marketing, social media, and emerging AI tools and search practices is a plus.A proactive, collaborative mindset and willingness to take ownership of projects from idea through execution.Work EnvironmentThis is a full-time position based in DeWitt’s Brookfield office. After an onboarding period set by the employee’s supervisor, eligible employees may work remotely up to two days per week, provided they meet performance expectations.Why DeWittAt DeWitt, you’ll work alongside attorneys and business professionals who value collaboration, initiative and strong relationships. You’ll have the opportunity to contribute ideas, take ownership of meaningful projects and see the impact of your work throughout the firm.With more than 130 attorneys across Wisconsin and Minnesota, DeWitt combines the capabilities of a full-service law firm with the accessibility, agility, and personal relationships our clients value. Our Business Development & Marketing team plays a key role in telling that story—and in helping our attorneys build lasting relationships.When it matters, DeWitt.