Business Development Manager – ProAV | Eastern U.S.

Lightware; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Lightware, a global leader in professional AV signal management, seeks a Business Development Manager based in the Eastern United States to drive growth across Enterprise, Higher Education and Government markets.

In this role, you will manage the full sales cycle, build strategic relationships with end users, consultants and partners, and work closely with Regional Sales Managers to close complex projects while ensuring long-term customer success.

Qualifications

• Bachelor's degree or equivalent experience.
• Proven success in Enterprise or solution-based B2B sales.
• Experience within the ProAV industry or related tech market.
• Strong track record of developing new business and managing complex sales opportunities.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Drive business growth across Enterprise, Higher Education, and Government markets.
• Develop and manage strategic relationships with end users, consultants, and partners.
• Lead the full sales cycle, from opportunity identification to deal closure.
• Build and maintain a healthy sales pipeline while providing accurate forecasts.
• Deliver compelling customer presentations and product demonstrations.
• Collaborate with Regional Sales Managers and cross-functional teams to maximize business opportunities.
• Share market insights and customer feedback to support business and product development.

Skills

Enterprise sales

Solution-based selling

ProAV industry

Communication skills

Relationship building

Executive engagement

Education

Bachelor's degree or equivalent experience

Job description

Lightware is a global leader in professional AV signal management, developing award-winning technologies that power collaboration spaces, universities, government facilities, and live events worldwide. Our products are designed and manufactured at our headquarters in Budapest, Hungary, and supported by dedicated teams across the globe.

Ready to shape the future of workplace collaboration?

We're looking for a Business Development Manager based in the Eastern United States to drive growth across the Enterprise, Higher Education, and Government markets.

If you have a strong background in technical sales within the ProAV industry, enjoy building long-term customer relationships, and thrive in a manufacturer environment, we'd love to hear from you.

At Lightware, you'll represent our award-winning Taurus UCX product family and help organizations create smarter, more connected workplaces through innovative USB and USB-C collaboration solutions.

About the Role

As a Business Development Manager, you will identify new business opportunities, build strategic relationships with end users, and drive sustainable revenue growth across your territory.

Working closely with Regional Sales Managers and cross-functional teams, you will manage the entire sales cycle, from opportunity development ad solution positioning to closing complex projects and ensuring long-term customer success.

Key Responsibilities

• Drive business growth across the Enterprise, Higher Education, and Government markets.
• Develop and manage strategic relationships with end users, consultants, and key industry partners.
• Lead the full sales cycle, from opportunity identification to successful deal closure.
• Build and maintain a healthy sales pipeline while providing accurate forecasts.
• Deliver compelling customer presentations and product demonstrations.
• Collaborate with Regional Sales Managers and cross-functional teams to maximize business opportunities.
• Share market insights and customer feedback to support business and product development.

Required Skills & Qualifications

• Bachelor's degree or equivalent experience.
• Proven success in Enterprise or solution-based B2B sales.
• Experience within the ProAV industry or a related technology market.
• Strong track record of developing new business and managing complex sales opportunities.
• Excellent communication, presentation, and relationship-building skills.
• Ability to engage executive-level decision makers.
• Strategic mindset with strong business acumen.
• Willingness to travel (approximately 50%).

Preferred Qualifications

• Experience working for a ProAV manufacturer.
• Experience selling into Enterprise, Higher Education, or Government markets.
• Existing network within the ProAV ecosystem.
• Experience working in an international environment.

What We Offer

• Opportunity to join a global leader in professional AV technology.
• Represent our award-winning product portfolio, including the Taurus UCX family.
• Dynamic, collaborative, and international work environment.
• Close collaboration with teams across North America and Europe.
• Professional development and career growth opportunities.
• Competitive compensation and benefits package.