Business Development Manager, LoyaltyPlay

Remote; San Francisco (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

Mistplay is seeking a Senior Business Development Manager to drive LoyaltyPlay integrations with mobile publishers. The role focuses on strategic deal sourcing, negotiations, and cross-functional collaboration with Product and Engineering to tailor monetization solutions.

You’ll own the full pipeline, forecast progress in Salesforce, and design scalable commercial structures such as revenue shares and exclusivity terms, guiding partnerships from deal to post-launch monetization.

Qualifications

• 2+ years in business development or partnerships.
• Proven track record closing complex partnerships in mobile gaming or ad tech.
• Experience with CRM and market research tools.
• Strong executive-level relationship building and negotiation skills.

Responsibilities

• Source and execute strategic deals with C-level executives.
• Lead all phases of the strategic sales cycle, including ROI analysis and contract terms.
• Manage the full pipeline with accurate forecasting in Salesforce.
• Coordinate with Product and Engineering to translate partner needs into features.
• Advocate internally to secure buy-in from Legal, Finance, and Ops.
• Design scalable commercial structures such as revenue-share terms.
• Hand off partnerships to Account Management after launch.

Skills

Executive relationships

Deal negotiation

Pipeline management

Strategic partnerships

Go-to-market strategy

Cross-functional collaboration

Sales forecasting

Communication

Tools

Salesforce

HubSpot

Sensor Tower

App Annie

Jira

Asana

Job description

Business Development Manager – LoyaltyPlay

Location: UK, Remote or Italy, Remote

About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

What you’ll do at Mistplay

As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations.

• Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.

• Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements.

• Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.

• Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.

• Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.

• Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner.

• Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

What you’ll bring to Mistplay

• Experience: 2+ years in business development, strategic partnerships, or corporate development.

• Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.

• Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.

• Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.

• Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.

• Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).