Business Development Manager | EGO

Chervon; Atlanta (GA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Generous 401(k) match

Open PTO program

Job summary

Chervon in Atlanta, GA is looking for a Business Development Manager to identify and develop new strategic business opportunities focused on the EGO brand of Outdoor Power Equipment. This role emphasizes building relationships with current users and developing dealer network strategies to enhance market penetration.

The ideal candidate should have at least 5 years of experience in a territory management role and possess strong business development and negotiation skills. Competitive benefits package is offered, promoting a hybrid work environment.

Qualifications

• Minimum 5 years of experience as a Territory Manager or in a similar role within a dealer environment.
• Strong business development skills and effective negotiation abilities.
• Bilingual Spanish preferred.

Responsibilities

• Achieve or exceed monthly, quarterly, and annual sales targets.
• Identify and pursue new business opportunities through cold calling.
• Provide comprehensive training to dealers throughout the territory.

Skills

Sales target achievement

Business development skills

Effective negotiation skills

Customer-centric approach

Excellent relationship management

Education

Bachelor's degree in business or relevant field

Tools

Microsoft Office Suite

Job description

Job Details: Level: Experienced. Job Location: Atlanta, GA - Atlanta, GA 30303. Position Type: Full Time.

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world‑class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary of Responsibilities

The Business Development Manager (BDM) is responsible for identifying and developing new strategic business opportunities to drive company growth by focusing on Outdoor Power Equipment with the EGO brand. The BDM’s focus is to build and maintain strong relationships with current OPE users and explore new markets and develop dealer network strategies to service the needs of our tools and service users. The BDM plays a pivotal role in driving sales and profit growth and will operate in geographically defined territories that are currently under presented in EGO product/market penetration.

Key Job Responsibilities

Sales Target Achievement

• Achieve or exceed monthly, quarterly, and annual sales targets.
• Recruit and onboard new dealers in alignment with annual goals.

Business Development

• Identify and pursue new business opportunities through cold‑calling, networking, and lead generation.
• Generate end‑user demand by conducting product demonstrations with key stakeholders such as landscapers, property managers, facility managers, contractors.
• Work actively with the right dealers/customers in territory that provide access to the identified end users of our products. Outside sales managers, branch managers, events, training.
• Develop partnerships with universities, municipalities, parks departments, resorts, golf courses, and other self‑maintainer properties within the assigned territory.
• Conduct market research to identify emerging trends and opportunities.

Dealer / Customer Support and Relationship Management

• Provide comprehensive training and ongoing sales support to dealers throughout the territory.
• Foster long‑term relationships with both new and existing accounts.
• Collaborate closely with dealers to expand their businesses, including conducting product demonstrations, facilitating product line reviews, and providing training, sales, and service support.
• Generate end‑user demand by cultivating relationships with key stakeholders.

Channel and Marketing Support

• Support EGO brand marketing initiatives at the dealer level.
• Attend national and regional company meetings as required.
• Participate actively in industry events and trade shows to promote EGO products.
• Provide valuable channel feedback to Chervon regarding product performance, market acceptance of marketing initiatives, and competitive intelligence.

Additional Duties

• Earn trust and respect from internal and external stakeholders by consistently demonstrating integrity.
• Manage travel and time efficiently to maximize productivity while adhering to budget constraints.
• Utilize CRM software effectively to maintain detailed records and manage customer relationships.
• Perform additional duties as assigned.

Qualifications

Required Education and Experience:

• Minimum 5 years of experience as a Territory Manager or in a similar role within a dealer environment; familiarity with outdoor power equipment / construction supply is preferred.
• Residency within the assigned territory is required.
• Proven track record of achieving sales targets consistently.
• Strong business development skills.
• Effective negotiation skills.
• Customer‑centric approach and excellent relationship management skills.
• Sound financial acumen and ability to navigate complex business challenges independently.
• Bachelor's degree in business or relevant field preferred; equivalent experience will be considered.
• Excellent verbal and written communication skills.
• Bilingual Spanish preferred.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and other relevant software applications.

Travel

This position requires 60-70% travel with the assigned territory, involving overnight stays. Must be capable of driving a company truck and pulling a company trailer as needed.

Work Environment

Expected to work in diverse office and professional environments, client locations and trade shows.

Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long‑term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.