- Become familiar with the practice, clients, target markets, and related resources (e.g., trade and industry organizations, publications) for assigned practices.
- Develop, implement, and track business plans for the assigned practices.
- Develop and manage practice marketing budgets.
- Strategize with practice leaders to identify appropriate marketing activities and initiatives.
- Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Web site content.
- Plan and participate in all assigned practice meetings.
- Assess opportunities and assist in developing responses to RFPs and pitches for new business.
- Direct research efforts for the assigned areas, including trends and issues, targeted companies, etc.
- Collaborate with the Public Relations team to identify and develop opportunities to promote satisfactory results, "star" attorneys or other work products for the assigned practices.
- Seek opportunities to leverage successes across other groups within the firm.
- Identify and support cross selling opportunities.
- Facilitate the directory submission process for relevant ranking organizations and publications.
- Collaborate with designated professionals to maintain CRM and engagement databases for assigned practices.
- Work collaboratively with Regional Marketing Managers to organize activities that are "on the ground" in other offices, such as seminars, events, sponsorships, etc.
- Special projects and duties as assigned.
Requirements
- Bachelor’s degree required
- 8+ years of experience, preferably in a legal or professional services marketing environment
- Strong ownership mindset for assigned practice areas and teams
- Understanding of data privacy practices and the technology industry (preferred)
- Proven ability to manage multiple priorities with sound judgement and adaptability
- Creative, confident, and innovative approach to problem-solving and idea-sharing
- Collaborative leadership style with a strong client-service orientation
- Strategic, results-driven, and detail-oriented mindset
- Excellent communication, presentation, and negotiation skills, with the ability to build strong peer partnerships.
Core Competencies
Demonstrates expertise in developing and implementing marketing strategies within legal or professional services, with a strong focus on client service, collaboration, and results-driven initiatives. Proficient in managing marketing budgets, collateral development, and cross-selling opportunities while maintaining a strategic and detail-oriented approach.
Highest-signal resume keywords
- 8+ Years Experience In Legal Marketing
- Marketing Budget Management
- RFP Development And Response
- Client-Service Orientation
- Strategic Planning And Execution
ATS Optimization Keywords
Hard Skills
- Business Plan Development
- Collateral Material Development
- CRM Management
- Market Research
- Data Privacy Practices Understanding
Soft Skills
- Creative Problem-Solving
- Collaborative Leadership
- Excellent Communication Skills
- Adaptability
- Negotiation Skills
Certifications & Qualifications
Industry Keywords
- Legal Marketing
- Professional Services
- Target Markets
- Public Relations
- Cross Selling Opportunities