Business Development Manager - Central/Western MA (Century)

Martignetti Corp.; Springfield (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in the beverage industry seeks a Business Development Manager to enhance brand visibility and drive sales. The role focuses on influencer marketing, strategic partnerships, and engaging consumers, requiring strong communication and organizational skills. The ideal candidate will have extensive experience in beverage sales and a proven track record in digital engagement and event planning.

Benefits

Generous paid time off

Medical insurance

Dental insurance

Vision insurance

Comprehensive 401K plan

Employee discounts

Qualifications

• 4+ years in beverage/alcohol sales, marketing, or brand roles.
• Strong experience in digital media, events, and influencer partnerships.

Responsibilities

• Build strong relationships with on-premise accounts to increase brand visibility.
• Lead bespoke activations, menu placements, staff trainings, and brand initiatives.
• Analyze sales trends and report growth opportunities.

Skills

Communication

Data Analysis

Event Planning

Influencer Marketing

Social Media

Organizational Skills

Education

4+ years in beverage/alcohol sales

Job description

Description

The Business Development Manager (BDM) is a performance-driven on-premise sales professional focused on engaging customers and consumers to drive brand visibility and sales for Diageo’s portfolio, with a focus on whiskey, agave, and other leading brands.

This role requires expertise in influencer marketing, digital engagement, and strategic partnerships to enhance brand equity, awareness, and consumer adoption. By leveraging supplier and internal assets, the BDM will shape cross-brand partnerships and develop innovative strategies to ensure Diageo’s brands remain relevant and deeply connected with consumers.

Key Accountabilities:

• Build strong relationships with on-premise accounts to increase Diageo visibility.
• Lead bespoke activations, menu placements, staff trainings, and brand initiatives.
• Manage influencer collaborations and event budgets.
• Analyze sales trends and report growth opportunities.
• Maintain active digital presence to support brand engagement.
• Act as strategic consultants within assigned accounts to grow share of mind and business performance, collaborating closely with the sales team.
• Support Martignetti’s digital growth via personal work Instagram.

Requirements

Knowledge/Skills/Abilities:

• Elevated understanding of social media platforms and influencer marketing.
• Proven experience in event planning and execution for trade and consumer audiences.
• Ability to analyze sales data and make data-driven decisions.
• Excellent communication skills, both verbal and written, with the ability to convey brand messaging across multiple platforms.
• Experience working with distributor sales teams to enhance brand presence and meet sales targets.
• Strong organizational skills with the ability to manage budgets and demonstrate ROI for marketing activities.
• Knowledge of industry trends, customer needs, and brand reception.
• Media training or experience in handling brand communications is a plus.

Education/Training/Experience:

• 4+ years in beverage/alcohol sales, marketing, or brand roles.
• Strong experience in digital media, events, and influencer partnerships.
• Excellent communication, organization, and data analysis skills.
• Valid MA driver’s license required.
• Experience managing promotional budgets and social media content preferred.

Physical Demands and Environment:

• Ability to work flexible hours and travel frequently to visit key accounts, attend industry events, and meet with influencers.
• Must be able to lift promotional materials and event setups weighing up to 40 pounds.
• Work may involve extended periods of standing during activations and events.
• Role involves working in many environments, from office settings to bars, restaurants, and event spaces.
• Work requires travel and exposure to weather conditions.
• Potential for accidents due to travel including traffic accidents, delivery of goods, or the set up of displays.

Martignetti Companies prides itself on being a company where you can bring your best self to work every day. We strive to be an employer of choice where everyone feels that they belong. We do so by acting on our commitment to Diversity, Equity & Inclusion and offering a substantial benefits package that includes generous paid time off, medical, dental, vision insurance, a comprehensive 401K plan and employee discounts. All are welcome to apply to work for a company that truly believes its employees are its greatest asset!

Martignetti Companies provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, gender, sexual orientation, national origin, ancestry, disability, genetics, veteran status, or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, Martignetti Companies complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

EEO M/F/D/V

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization