Business Development Manager

Raytron; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Raytron is seeking a Business Development Manager to lead the US growth for its premium thermal imaging devices, including riflescopes and multispectral systems.

You will develop go-to-market strategies, recruit distributors, and build partnerships with gun shops and outdoor retailers, while monitoring market trends and ensuring regulatory compliance.

This role offers autonomy, travel across the US, and close collaboration with global HQ to drive revenue and brand presence.

Qualifications

• Proven experience in business development, B2B sales, or channel management in hunting, shooting sports, outdoor optics, or tactical industries.

Responsibilities

• Develop and execute a go-to-market strategy for thermal imaging products in the USA.
• Identify, recruit, and manage distributors, buying groups, and key independent accounts.
• Build and maintain partnerships with local gun shops, retailers, shooting clubs, and resellers.
• Monitor local market trends, competition, and customer feedback to shape pricing and products.
• Organize product demonstrations, trade shows, and promotional campaigns to raise brand awareness.
• Provide regular sales reports, market insights, and revenue forecasting to HQ.
• Ensure compliance with US federal and state regulations for thermal imaging and firearms accessories.

Skills

Industry Experience

Market Knowledge US Outdoor

Network

Self-motivated

Communication Skills

Travel Extensively

CRM Tools

MS Office

Tools

CRM Tools

MS Office

Job description

We are a leading global manufacturer of premium thermal imaging devices for outdoor and hunting applications. Our product portfolio includes cutting-edge thermal riflescopes, monoculars, binoculars, and multispectral imaging systems. Having established a dominant presence across major global markets, we are now aggressively expanding our footprint in USA and are seeking a talented Business Development Manager (BDM) to lead and execute our local growth strategy.

Key Responsibilities

• Go-To-Market Execution: Develop and execute a robust go-to-market strategy for our thermal imaging products in USA, specifically targeting the hunting, outdoor recreation, feral pest control, and tactical segments.
• Channel Management: Identify, recruit, and manage a high-performing network of distributors, buying groups, and key independent accounts.
• Relationship Building: Establish and maintain long-term partnerships with local gun shops, outdoor gear retailers, shooting clubs, agricultural suppliers, and online resellers.
• Market Intelligence: Monitor local market trends, competitive landscapes, and customer feedback to help shape localized product and pricing strategies.
• Marketing & Localization Support: Drive brand awareness by organizing local product demonstrations, attending key USAn trade shows/field days, and supporting promotional campaigns.
• Reporting & Forecasting: Provide regular sales reports, market insights, and accurate revenue forecasting to the global HQ team.
• Compliance: Ensure all business activities strictly comply with USAn federal and state regulations regarding thermal imaging devices, optics, and firearms accessories.

Requirements

• Industry Experience: Proven experience in business development, B2B sales, or channel management, ideally within the hunting, shooting sports, outdoor optics, or tactical industries.
• Market Knowledge: A deep understanding of the USAn outdoor/hunting market, commercial pest management sectors, and local retail/distribution channels.
• Network: An existing network of contacts within the USAn firearms and outdoor retail industry is highly advantageous.
• Soft Skills: Self-motivated, result-driven, and capable of working autonomously in a remote team structure.
• Communication & Tech: Fluent in English (both written and spoken) with proficiency in Microsoft Office (PowerPoint, Excel, etc.) and modern CRM tools.
• Travel: Willingness to travel extensively interstate within USA for dealer visits and industry events, with occasional travel to global HQ or international trade shows.

What We Offer

• Competitive Compensation: An attractive base salary, performance-based bonus/commission structure, and comprehensive travel allowances.
• Flexible Work: Autonomy and flexibility to manage your own schedule with full support for a home-office setup.
• Global Support: In-depth product training and continuous technical backing from our global HQ team.
• Growth Opportunity: The chance to champion a cutting-edge brand and build a legacy in a high-growth segment of the USAn market.