Business Development Manager

JAG Physical Therapy; Franklin Square (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A healthcare provider is seeking a driven Business Development Manager to support growth across the New York region. This role involves independently developing a growth strategy, building relationships with referral sources, and increasing patient volume. Candidates should have a Bachelor's degree and 3-5 years of sales experience in healthcare, strong interpersonal skills, and be willing to travel extensively (80%). The position offers an opportunity to impact community health and client engagement.

Qualifications

• Minimum of 3–5 years of proven sales experience in healthcare.
• Ability to travel extensively across the state (80% travel).
• Strong interpersonal and communication skills.

Responsibilities

• Develop and execute a territory-wide sales plan.
• Identify and grow relationships with referral sources.
• Proactively seek new business opportunities.

Skills

Strategic thinking

Relationship building

Sales experience

Interpersonal skills

CRM software proficiency

Time management

Organizational skills

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Salesforce

Microsoft Office Suite

Job description

Job Summary

JAG Physical Therapy is seeking a driven and strategic Business Development Manager (BDM) to support growth across the New York Region, including Long Island, parts of Brooklyn, Queens, the Bronx, and Westchester.

The Business Development Manager is responsible for independently developing and executing a regional growth strategy to promote JAG Physical Therapy’s services, locations, and clinicians. This is a field‑based role focused on building and strengthening relationships with referral sources—including physicians, employers, case managers, athletic trainers, and community organizations—to drive patient volume and expand market presence.

This position requires a high level of autonomy, organization, initiative, and strategic thinking. The ideal candidate thrives in a fast‑paced, relationship‑driven environment and is motivated by measurable growth outcomes.

Key Responsibilities

• Develop and execute a territory‑wide sales plan covering the designated territory.
• Identify, engage, and grow referral relationships with physicians (orthopedists, PCPs, pain management, etc.), urgent care centers, employer groups, and community organizations.
• Proactively seek new business opportunities to increase patient volume across multiple clinic locations.
• Schedule and complete high‑volume field visits and meetings weekly across the region.
• Maintain and update the CRM system with daily sales activity and prospect status.
• Analyze referral trends, identify under‑performing locations, and implement turnaround strategies.
• Partner with clinical directors and marketing teams to align on business development goals and campaign execution.
• Represent the brand at regional networking events, trade shows, and health fairs to generate awareness and partnerships.
• Provide regular reports and performance updates to leadership.
• Conduct competitor and referral source mapping in target markets for new clinic openings.
• Establish early referral relationships 30–60 days prior to clinic openings.
• Develop and execute a new clinic launch sales plan, including introductory meetings, grand opening events, and community outreach.
• Collaborate with leadership to ensure sales goals align with clinic ramp‑up targets post‑opening.

Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field.
• Minimum of 3–5 years of proven sales experience in healthcare, preferably in physical therapy, rehab, home health, or physician services.
• Ability to travel extensively across the state (travel required 80% of the time).
• Existing provider or employer network is highly preferred.
• Self‑motivated, organized, and capable of managing a wide geographic region independently.
• Proficient in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
• Experience in outpatient rehabilitation, physical therapy, or healthcare services strongly preferred.
• Proven track record of independently developing territories and driving measurable growth.
• Strong interpersonal and communication skills with the ability to influence and build trust.
• Highly organized with the ability to manage multiple territories and priorities.
• Valid driver’s license and ability to travel regularly throughout assigned regions.

Key Performance Indicators (KPIs)

Referral Growth & Patient Volume

• Monthly referral growth goal: ≥ 5% increase in total regional referrals MoM.
• New referral accounts activated: Minimum 5 new referring providers per quarter.
• Patient conversions from new referrals: ≥ 20 new patients/month statewide attributed to new accounts.

Sales Activity & Outreach

• Weekly outreach volume: Minimum 30 in‑person or virtual meetings per week.
• Geographic coverage: Rotate visits across designated region to ensure equal outreach.
• CRM activity compliance: 100% of interactions logged within 24 hours.

Market Development

• New region penetration: Enter 1–2 new zip codes or referral networks quarterly.
• Top‑tier account conversion: Convert 25%+ of top 10 target accounts within 6 months.

Retention & Relationship Management

• Active referral partner retention: ≥ 90% of referral sources continue referring each quarter.
• Provider engagement score: Achieve ≥ 90% satisfaction in informal or formal provider feedback.

Reporting & Strategy

• Monthly reporting accuracy & timeliness: 100% of reports submitted by the deadline with actionable insights.
• Quarterly strategy reviews: Present results, market updates, and new action plans to leadership.

Pre‑Launch Metrics

• Market Analysis Reports Submitted: Complete at least 5 comprehensive market assessments per quarter identifying underserved areas with referral potential (including provider density, payer mix, and competitor mapping).
• Pre‑opening referral pipeline: Generate 10+ warm referral contacts (e.g., MDs, urgent cares, employers) before opening day for each new clinic.
• Introductory provider meetings: Schedule 15+ introductory outreach meetings within a 2‑mile radius of new clinic sites in the 45 days leading up to launch.

Launch Execution

• Clinic opening support: Attend and coordinate on‑site launch week events and provider walkthroughs for 100% of new openings.
• Local awareness generation: Ensure at least 2 community partnerships or sponsorships are secured within 30 days post‑launch.

Post‑Opening Performance

• First 90‑Day Referral Volume: Achieve ≥ 95% of targeted new patient evals/month within the first 90 days of clinic opening.
• New referral source contribution: Ensure ≥ 50% of first‑month visits come from referral sources activated during the pre‑launch period.

Ramp‑up timeline adherence: Meet or exceed patient visit growth benchmarks (as budgeted) for each new location.

Core Competencies

• Strategic thinking and market analysis
• Relationship building and stakeholder engagement
• Initiative and accountability
• Collaboration and cross‑functional teamwork
• Strong organizational and time management skills
• Results‑driven mindset