Business Development Manager

hce-careers; Fairfax (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Paid time off

Training & development

401(k)

401(k) matching

Dental insurance

Health insurance

Vision insurance

Job summary

Nurture Care is seeking an energetic, relationship-focused Business Development Manager to grow our referral network and strengthen trusted relationships throughout Northern Virginia. This field-based role involves meeting referral partners, developing new business, and representing Nurture Care professionally to connect families with home care services.

You will identify referral partners, cultivate relationships through on-site visits and events, educate stakeholders on how our care improves

Qualifications

• Strong communication, networking, follow-up, organization, and relationship-building skills.
• A self-starter who is comfortable in the field and motivated by measurable goals.
• Business development in home care, senior living, referral marketing, or sales experience preferred.
• Reliable transportation with a valid driver's license and auto insurance.

Responsibilities

• Identify new referral partners such as hospitals, rehab centers, and physician groups.
• Cultivate relationships through on-site visits, events, and presentations.
• Educate stakeholders on how Nurture Care improves outcomes and reduces readmissions.
• Collaborate with marketing to craft materials and campaigns for prospects.
• Track market intel and referral conversion data for leadership.
• Generate and qualify leads through cold outreach and outreach activities.
• Partner with care coordination to ensure smooth onboarding and satisfaction.
• Log activities in CRM to keep the team aligned.
• Hit monthly referral and revenue targets with growth.

Skills

Strong communication

Networking

Follow-up

Organization

Relationship-building

Education

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field

Tools

CRM/Sales platforms

Job description

Benefits:

• Bonus based on performance


• Competitive salary


• Paid time off


• Training & development


• 401(k)


• 401(k) matching


• Dental insurance


• Health insurance


• Vision insurance

ABOUT THE ROLE

Nurture Care is seeking an energetic, relationship-focused Business Development Manager to grow our referral network and strengthen trusted relationships throughout Northern Virginia. This is a field-based growth role. The successful candidate will spend most of their time meeting referral partners, developing new business, representing Nurture Care professionally, and helping families connect with the home care they need.

WHAT YOU WILL DO

1. Identify new referral partners – hospitals, rehab centers, assisted‑living facilities, physician groups, and community organizations.


2. Cultivate relationships – conduct on‑site visits, Lunch‑and‑Learns, presentations, and networking events to build trust and visibility.


3. Educate & position solutions – clearly communicate how NurtureCare improves outcomes, lowers readmissions, and supports family caregivers.


4. Collaborate on marketing – partner with the marketing team to craft brochures, digital content, and slide decks that wow prospects.


5. Track market intel – monitor competitor activity, industry trends, and referral conversion data; share insights with leadership.


6. Generate & qualify leads – leverage cold calling, email campaigns, LinkedIn, and community outreach to fill the pipeline with qualified clients.


7. Partner with care coordination – ensure seamless client onboarding and ongoing satisfaction; troubleshoot issues quickly.


8. Log every touchpoint – maintain accurate, timely notes in our CRM so the whole team stays aligned.


9. Hit (and beat) goals – meet monthly referral, revenue, and growth targets with confidence and creativity.

WHAT WE ARE LOOKING FOR

Strong communication, networking, follow-up, organization, and relationship-building skills. A self-starter who is comfortable in the field and motivated by measurable goals. Business development in home care, senior living, referral marketing, community outreach, or sales experience is strongly preferred. Reliable transportation, a valid driver license, and active automobile insurance are required. Digital marketing or social media experience is a plus, but the core of the position is community partnership development and field outreach.

PERFORMANCE OPPORTUNITY

Strong performance is expected to produce earnings of approximately $100K+ through uncapped monthly growth commission.

WHAT WE PROVIDE

Company laptop or tablet, company mobile phone and business line, CRM and reporting tools, marketing materials, business cards, branded resources, training, and leadership support.

ABOUT Nurture Care

Nurture Care provides non-medical home care services designed to help older adults and other clients remain safe, supported, and independent at home. Our team works closely with families and referral partners to coordinate dependable, relationship-centered care.

WHAT YOU'LL BRING

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field preferred


• 2+ years’ success in business development, sales, or community outreach—healthcare or home‑care industry strongly preferred


• Exceptional communication, presentation, and negotiation skills; you thrive on meeting new people


• Self‑starter who loves setting strategies and executing the details


• Proficiency with Microsoft Office and CRM/Sales platforms


• Reliable transportation for frequent local travel; valid driver’s license


• Passion for improving lives and representing services that make a difference

Equal Opportunity Employer – we celebrate diversity and are committed to creating an inclusive environment for all employees.