Business Development Manager

Rare Necessity Digital Agency; Atlanta (GA); On-site; USD 200,000 - 240,000; Full time

Job summary

A leading marketing and creative agency is seeking a Business Development Manager to drive growth through B2B sales and strategic partnerships. This role involves managing the sales pipeline, hosting events, and elevating the agency's brand visibility. Ideal candidates should have a strong background in selling agency services and experience in relationship marketing.

Benefits

Competitive base salary + commission and bonus potential

Flexible, remote-first environment

Direct access to executive leadership

Opportunity for career growth

Qualifications

• 3–5 years of experience in B2B sales or business development.
• Demonstrated success in selling high-ticket marketing services.
• Strong knowledge of digital marketing including funnels and paid media.

Responsibilities

• Build, manage, and convert a pipeline of qualified leads.
• Host discovery calls and close 5–6 figure contracts.
• Curate and manage brand-building events.

Skills

B2B sales

lead generation

strategic partnerships

client acquisition

relationship marketing

event management

Tools

HubSpot

GoHighLevel

Pipedrive

Job description

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Founder & Marketing Leader | Expert in Scaling Businesses | Driving $100M+ in Revenue for Clients through Strategic Campaigns

About Rare Necessity

Rare Necessity is a full-service marketing and creative agency designed for high-growth product-based businesses. We help 6-, 7-, and 8-figure brands scale with a hybrid approach that blends strategic leadership, data-backed decisions, creative production, and full-funnel marketing execution.

Our services include Fractional CMO retainers, product launch strategy, campaign development, paid media, email and SMS marketing, brand positioning, and creative asset production. We work with founders ready to scale their brands with clarity, efficiency, and long-term growth in mind.

Role Overview

We’re hiring a Business Development Manager to drive the agency’s next phase of growth through B2B sales, lead generation, strategic partnerships, and curated experiential marketing events.

This person will own the full sales pipeline—from outreach to closing—and lead visibility initiatives like founder luncheons, headshot parties, mixers, and private activations designed to elevate Rare Necessity’s brand in the market. You should be experienced in selling agency services, confident pitching to C-level decision makers, and strategic in using relationship marketing to close high-ticket contracts.

This role combines client acquisition with brand elevation, ideal for someone who thrives at the intersection of sales, partnerships, and events.

Key ResponsibilitiesB2B Sales & Business Development

• Build, manage, and convert a pipeline of qualified leads into signed agency clients across verticals like beauty, wellness, CPG, coaching, health, and lifestyle.
• Sell agency services including Fractional CMO retainers, product launch management, brand strategy, paid media, creative production, email/SMS marketing, and full-funnel growth campaigns.
• Host discovery calls, lead strategy conversations, develop proposals, and close 5–6 figure contracts.
• Maintain an organized CRM system to track pipeline health, deal flow, follow-ups, and conversion rates.
• Report weekly sales metrics and revenue progress to the executive team.

Strategic Partnerships

• Build and maintain relationships with consultants, vendors, creators, and referral partners who can introduce warm leads.
• Develop and pitch joint marketing opportunities and co-branded activations to expand visibility and trust.

Experiential Marketing & Brand Visibility

• Curate and manage brand-building events that drive engagement, awareness, and client interest, such as:
• Founder luncheons, CMO mixers, headshot parties, private dinners, and live grant activations.
• Oversee event logistics, guest list curation, RSVPs, and post-event follow-up with attendees.
• Partner with the CEO and marketing team to align events with revenue goals, campaigns, and PR.

Required Experience & Skills

• 3–5 years of experience in B2B sales or business development, preferably within a marketing, creative, or digital agency.
• Demonstrated success in selling high-ticket marketing services or retainers ($15K+/month).
• Strong knowledge of digital marketing including funnels, paid media, branding, email marketing, creative strategy, and launch planning.
• Proven ability to lead client discovery calls, develop proposals, and manage contract negotiations.
• Comfortable managing events and relationship-based marketing experiences.
• Experience with CRM tools such as HubSpot, GoHighLevel, or Pipedrive.
• Excellent communication, follow-up, and leadership presence.

Preferred Qualifications

• Existing network of product-based business founders or operators in industries like beauty, wellness, CPG, or coaching.
• Experience planning or hosting marketing or founder-facing events.
• Familiarity with tools like ClickUp, Notion, and Slack.
• Experience in a startup, agency, or high-growth business environment.

What We Offer

• Competitive base salary + commission and bonus potential
• Flexible, remote-first environment
• Direct access to executive leadership and high-growth brand strategy
• Opportunity to grow into a Director of Partnerships or VP of Sales role
• A chance to shape the public face of Rare Necessity through both digital and in-person channels

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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