Business Development Liason

Affinity Hospice LLC; Downers Grove (IL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Opportunity for advancement

Training & development

Job summary

AFFINITY HOSPICE LLC is seeking a Business Development Liaison to lead marketing operations, foster strong relationships with referral sources, and negotiate contracts with payers. You will oversee the marketing team, drive strategic initiatives, and ensure compliant, ethical marketing practices in hospice services.

The role emphasizes building partnerships, managing budgets, and advancing organizational growth through targeted market assessments and development plans.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred.
• 3+ years in healthcare marketing management, preferably hospice operations.
• Proven ability to supervise professional and administrative staff.
• Strong negotiation and relationship-building skills.
• Solid understanding of corporate business management and budgeting.
• Excellent communication and public relations skills.
• Autonomy, organization, and adaptability in a collaborative environment.

Responsibilities

• Direct daily marketing operations and oversee marketing initiatives.
• Ensure compliance with anti-kickback laws and ethical marketing practices.
• Negotiate service contracts with payers and government agencies for optimal reimbursement.
• Assist administration with annual budgeting and resource allocation for marketing.
• Develop and implement a comprehensive marketing plan aligned with budget projections.
• Build relationships with referral sources, customers, and payers.

Skills

Marketing management

Customer relations

Negotiation

Public relations

Communication

Autonomy

Organization

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree preferred

Job description

Benefits:

• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Training & development

Company: AFFINITY HOSPICE

Title: Business Development Liason

Department: Field

Reports to #1: Administrator

Position type: Full Time/Part Time

Attention: Not all unique aspects of the job are covered by this job description.

JOB DESCRIPTION SUMMARY

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
2. Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
3. Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
4. Assists the Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
5. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
6. Employs marketing and promotional initiatives to achieve budgetary volume projections.
7. Establishes and maintains positive working relationships with current and potential referral and payer sources.
8. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
9. Recruits, selects, orients, and directly manages members of the marketing team.
10. Builds and monitors community, customer, payer and patient perceptions of AFFINITY HOSPICE LLC as a high quality provider of services.
11. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
12. Maintains comprehensive working knowledge of AFFINITY HOSPICE LLC markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
13. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
14. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by AFFINITY HOSPICE LLC.
15. Monitors and reports cost effectiveness of marketing efforts.
16. All other job-related responsibilities enumerated on the employment offer letter.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

POSITION QUALIFICATIONS

1. Bachelor's degree in Marketing, Business Administration, or related field, Master's degree preferred.
2. At least three (3) years' experience in health care marketing management preferably in hospice care operations.
3. Demonstrated ability to supervise and direct professional and administrative personnel.
4. Ability to market aggressively and deal tactfully with customers and the community.
5. Knowledge of corporate business management.
6. Demonstrates good communications skills, negotiation skills, and public relations skills.
7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.