Business Development Liason

Affinity Hospice; Wheaton (IL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Advancement opportunities

Training & development

Job summary

Affinity Hospice in Wheaton, IL seeks a Business Development Liaison to lead marketing efforts. You will manage the marketing team, build relationships with referral sources, respond to inquiries, and negotiate contracts with payers and managed care organizations.

The role emphasizes strategic planning, market assessments, and expanding services to meet customer needs, while maintaining compliance and clear, professional communications.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least three years’ experience in health care marketing management, preferably hospice.
• Demonstrated ability to supervise professional and administrative personnel.
• Ability to market aggressively and engage with the community.
• Strong communications, negotiation, and public relations skills.

Responsibilities

• Directs daily marketing operations and marketing initiatives.
• Ensures compliance with anti-kickback and marketing regulations.
• Negotiates service contracts with managed care organizations and payers.
• Assists in budgeting and resource allocation for the marketing department.
• Develops annual marketing plans aligned with volume projections.
• Executes marketing and promotional initiatives to meet budget targets.
• Maintains relationships with referral sources and payer networks.
• Recruits and manages the marketing team.
• Contributes to strategic planning and identifies new service opportunities.

Skills

Marketing leadership

Team management

Negotiation

Public relations

Communication

Education

Bachelor's degree in Marketing or related field

Master’s degree preferred

Job description

Benefits:

• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Training & development

Company: AFFINITY HOSPICE

Title: Business Development Liason

Department: Field

Reports to #1: Administrator

Position type: Full Time/Part Time

Attention: Not all unique aspects of the job are covered by this job description.

Job Description Summary

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Essential Job Functions/Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of AFFINITY HOSPICE LLC as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of AFFINITY HOSPICE LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by AFFINITY HOSPICE LLC.
• Monitors and reports cost effectiveness of marketing efforts.
• All other job-related responsibilities enumerated on the employment offer letter.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field, Master’s degree preferred.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.