Business Development Liaison (Marketer)

Eastgate Care & Rehab Center; Muskogee (OK); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Paid PTO

Holiday pay

Tuition reimbursement

Take-home pay option

401(k) plan

Medical and Dental insurance

Vision and Life insurance

Job summary

East Gate Care and Rehab seeks a proactive Business Development Liaison to drive admissions and community outreach. You will implement marketing plans, coordinate center tours, and foster strong relationships with referral sources and physicians.

Ideal candidates have a marketing or healthcare background, strong communication skills, and a valid driver’s license to travel within the service area. This on-site role offers full-time hours and comprehensive benefits.

Qualifications

• Bachelor's degree in marketing, healthcare management, or related field preferred.
• Experience in skilled nursing or long-term care is a plus.
• Valid driver’s license and reliable vehicle required.
• Strong communication and organizational skills are essential.

Responsibilities

• Identify and implement strategies to maximize center census and admissions.
• Develop and execute comprehensive marketing plans for short- and long-term goals.
• Promote the center to referral sources, physicians, community, and media; build relationships.
• Coordinate tours for prospective residents and families; manage referrals daily.

Skills

Communication skills

Relationship management

Organizational skills

Driver license

Marketing awareness

Education

Bachelor's degree in marketing/healthcare management

Tools

CRM software

Job description

At East Gate Care and Rehab, we deliver the highest quality of care for every resident through our most valuable asset: you. We seek compassionate and thoughtful individuals who share our passion for exceptional care in senior living. East Gate Care and Rehab partners with a vast network of skilled nursing centers across 3 states to support our small team environment of caring professionals with the resources and benefits of a large enterprise. Your legacy of excellence begins when you join us at East Gate Care and Rehab.

Pay, Benefits and Perks of Business Development Liaison

• Competitive Pay Based on Experience
• Immediately accrue paid time off (PTO) as you work (full-time only)
• 6 Observed Holidays with premium pay or leave + 1 Floating Holiday for full-time employees
• Up to $5,000 per in tuition/education reimbursement per calendar year for approved program of study
• Take home up to 75% of your net earned wages at the end of every shift
• 401(k) Retirement plan with company-matched contributions after 1 year of employment
• Medical (Teledoc Included), Dental, Vision, Life and other voluntary Insurances for full-time employees

Essential Functions of Business Development Liaison

• Identify and employ strategies to maximize center census, implements an effective streamlined admissions process on a 24 hour, seven days a week basis, and ensure a high level of resident satisfaction.
• Develop and implement a comprehensive marketing plans and programs for the center's long- and short-term goals
• Promote the center when interacting with referral sources, business leaders, physicians, the community and the media; establish collaborative relationships with referral sources.
• Conduct tours of center for prospective residents and family members.
• Receive resident referrals and track activity daily.
• Contact families of potential residents to invite them for a tour of the center.
• Provide excellent customer service and communication to facilitate seamless transition for patients from acute settings to post-acute care; assist with arrangements and confirmations of all admissions.
• Advise referral sources, residents and/or families of admission requirements as established by the center and health maintenance organizations.
• Assemble admission and sales packets.
• Provide center information and follow-up.
• Promote public relations of the center to outside community and other healthcare providers.
• Maintain working relationship with referring community agencies
• All other duties as assigned.

Qualifications of Business Development Liaison

• Bachelors' degree in marketing, healthcare management, or other applicable field of study is preferred; a combination of education and applicable professional experience will be considered.
• Prior experience in skilled nursing and long-term care industry is preferred.
• Candidates must maintain a working email address and phone number for employer communication.
• Must be able to operate a vehicle
• Effective communication, relationship management, and organizational skills are necessary to perform successfully in this role.

EEO Statement

Our facility provides equal employment opportunities. We are committed to complying with all state, federal, and local laws that prohibit discrimination in employment, including recruitment, hiring, placement, promotion, transfers, compensation, benefits, training, programs, reductions in workforce, termination, and recall. Our facility strives to provide equal opportunity for employment to all individuals who are properly qualified and able to perform the duties of their employment, without regard to employees' legally-protected characteristics ("protected class") including: age, sex, race, color, creed, religion, national origin, ancestry, citizenship, marital status, pregnancy, medical condition, physical or mental disability, sexual orientation, gender identity, sex stereotyping, or genetic information.