Business Development Lead (South Central Region)

Rosina Food Products; Coppell (TX); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Grow strategic territory

Cross-functional collaboration

Family-oriented culture

Job summary

Rosina Food Products Inc is seeking a Business Development Lead to drive growth in the South Central region. You will develop new foodservice accounts, grow existing relationships, and partner with brokers, distributors, and operators to expand Rosina's product reach.

This role requires extensive travel, autonomy, and collaboration with cross-functional teams such as Marketing, Culinary, R&D, Operations, and Finance to bring innovative solutions to customers.

Qualifications

• Bachelor's degree or 5–10 years in related experience or equivalent.
• Strong background in foodservice or related food industry sales.
• Proven success building new business and expanding accounts.
• Experience with foodservice distributors, brokers, or operators.

Responsibilities

• Identify, pursue, and develop new foodservice opportunities in the territory.
• Build and maintain relationships with existing customers and expand accounts.
• Develop and execute strategic territory sales plans for revenue growth.
• Negotiate and manage customer programs, trade spending, and promotions.
• Collaborate with brokers, distributors, and operators.

Skills

Foodservice sales

Business development

CRM systems

Education

Bachelor's degree

Job description

Posting Details

• Posted on November 4, 2026

Locations

• Showing 1 location Coppell, TX 75019, USA Pay or shift range: $115,000 USD to $140,000 USD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.
• Sales
• Full-Time
• Requisition #: BUSIN001578

Description

Location: South Central Region – Kansas, Missouri, Arkansas, Oklahoma, Texas, Nebraska, Iowa, and New Mexico.

Travel: Extensive regional travel required

Must reside within the assigned territory.

About Rosina Food Products

At Rosina Food Products, we take pride in our family-oriented culture, quality products, and commitment to delivering exceptional food solutions to our customers. As a growing food manufacturer specializing in frozen pasta, meatballs, and other Italian-inspired products, we continue to expand our presence throughout the foodservice industry.

We are looking for an experienced, results-driven Business Development Lead to join our Foodservice Sales team and help drive growth throughout the South Central Region!

About the Opportunity

Are you passionate about foodservice sales, building lasting customer relationships, and identifying new business opportunities?

As our Business Development Lead, you will be responsible for expanding Rosina's foodservice business by developing new accounts, growing existing customer relationships, and partnering with brokers, distributors, and foodservice operators throughout your territory.

This is an exciting opportunity for a motivated sales professional who enjoys working independently, developing strategic partnerships, and making a direct impact on business growth.

You will collaborate closely with our Foodservice Management, Marketing, Culinary, Research & Development, Operations, Supply Chain, and Finance teams to bring innovative products and solutions to customers.

What You'll Do

Drive Sales & Business Growth

• Identify, pursue, and develop new foodservice business opportunities throughout the assigned territory.
• Build and maintain strong relationships with existing customers while identifying opportunities to expand accounts and introduce additional product categories.
• Develop and execute strategic territory sales plans focused on revenue growth, profitability, and customer development.
• Establish and maintain relationships with foodservice brokers, distributors, operators, and key decision-makers.
• Manage broker relationships and identify opportunities to expand broker representation within the region.
• Negotiate and manage customer programs, promotional activities, and trade spending in alignment with company objectives.

Build Strategic Customer Relationships

• Serve as a trusted business partner by developing a strong understanding of customer needs, market trends, and Rosina's product capabilities.
• Collaborate with customers and internal teams to identify product development opportunities and customized foodservice solutions.
• Respond proactively to customer concerns and coordinate with internal departments to ensure timely resolution.
• Represent Rosina at customer meetings, trade shows, industry events, and other business development activities.

Develop & Execute Market Strategies

• Create annual territory sales plans, including sales objectives, promotional strategies, and anticipated expenses.
• Analyze sales performance, market conditions, customer activity, and competitive trends to identify growth opportunities.
• Maintain accurate sales forecasts, customer information, and business development activity within the company's CRM system.
• Provide regular updates to sales leadership regarding territory performance, market developments, and potential opportunities.
• Partner with Marketing, Culinary, Research & Development, and other internal departments on new products, customer programs, and sales initiatives.
• Evaluate trade show and promotional event opportunities to maximize business impact.

What We're Looking For

• Bachelor's degree from an accredited college or university, or 5–10 years of related experience and/or training, or an equivalent combination of education and experience.
• Strong background in foodservice sales, business development, or related food industry sales.
• Proven success developing new business, expanding existing accounts, and building long-term customer relationships.
• Experience working with foodservice distributors, brokers, operators, or similar industry partners.
• Strong understanding of foodservice market dynamics, sales strategies, and customer needs.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Strong analytical and organizational skills with the ability to develop and execute strategic sales plans.
• Experience utilizing CRM systems, sales reporting tools, and business technology.
• Ability to collaborate effectively with cross-functional teams while independently managing a regional territory.
• Self-motivated, proactive, and results-oriented approach to business development.
• Ability and willingness to travel extensively throughout the assigned region.
• Must currently reside in Northeast Kansas, Missouri, Arkansas, Oklahoma, Texas, or New Mexico.

Travel & Work Environment

This position requires significant travel throughout the South Central Region to meet with customers, distributors, brokers, and industry partners.

Travel may include customer facilities, food manufacturing environments, trade shows, and other business locations.

The position may occasionally require lifting or moving items weighing up to 50 pounds. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.

Why Join Rosina?

At Rosina Food Products, you'll have the opportunity to represent an established food manufacturer while playing an important role in expanding our foodservice business.

You'll enjoy:

• A competitive annual salary of $115,000–$140,000 .
• The opportunity to manage and grow a strategically important sales territory.
• Direct involvement in developing new business and strengthening customer partnerships.
• Collaboration with experienced sales, culinary, marketing, and product development teams.
• A family-oriented company culture that values relationships, teamwork, and long‑term growth.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.