Business Development Intern

United States Hockey League (USHL); Muskegon (MI); On-site; Full time

Job description

Overview

The Muskegon Lumberjacks, a proud member of the United States Hockey League (USHL), are seeking motivated, outgoing, and driven Sales Interns for the upcoming 2025–2026 season. This internship provides hands‑on experience in the business side of professional sports, with a focus on ticket sales, group sales, corporate partnerships, and customer relationship management. It's an excellent opportunity for students looking to build a career in sports sales and business development.

Sales Intern

Muskegon Lumberjacks – USHL

Location: Muskegon, MI

Type: Internship (College Credit Only)

Season: Fall/Winter 2026 – Spring 2027

The Muskegon Lumberjacks, a proud member of the United States Hockey League (USHL), are seeking motivated, outgoing, and driven Sales Interns for the upcoming 2025–2026 season. This internship provides hands‑on experience in the business side of professional sports, with a focus on ticket sales, group sales, corporate partnerships, and customer relationship management. It's an excellent opportunity for students looking to build a career in sports sales and business development.

Responsibilities

• Assist the Director of Sales and Business Development Executive with ticket sales initiatives, including season tickets, group outings, and premium seating.
• Generate new sales leads through research, outbound calls, emails, and community outreach.
• Help maintain and update customer information.
• Assist with prospecting and client follow-up before, during, and after the sales process.
• Support corporate partnership sales efforts, including proposal preparation and sponsorship fulfillment
• Represent the Lumberjacks at community events, networking opportunities, and promotional appearances.
• Assist with game day sales operations, fan engagement, and client hospitality.
• Provide exceptional customer service while helping create memorable fan experiences.

Qualifications

• Must be pursuing a degree in Sports Management, Marketing, Business, Communications, or a related field
• Strong communication and interpersonal skills
• Comfortable making phone calls and interacting with prospective clients
• Self‑motivated with a positive attitude and strong work ethic
• Organized, detail‑oriented, and able to manage multiple tasks in a fast‑paced environment
• Available to work nights, weekends, and home games throughout the season
• Passion for sports and a willingness to learn the sales process

What You’ll Gain

• Hands‑on experience in professional sports sales and business development
• Training in prospecting, relationship building, and closing sales
• Exposure to ticket sales strategies, sponsorship sales, and client service
• Networking opportunities with USHL executives, corporate partners, and sports industry professionals
• College credit (must coordinate with your academic advisor)
• A fun, fast‑paced environment with valuable real‑world experience in the sports industry