Business Development Associate

LPL Financial LLC; San Diego (CA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k) matching

Health benefits

Employee stock options

Paid time off

Volunteer time off

Job summary

LPL Financial LLC in San Diego is looking for a Business Development Associate to drive Financial Advisor lead flow to the recruiting team. Responsibilities include cold calling prospects and developing the skill set for future advancement.

The ideal candidate has a Bachelor’s degree in Business or Finance, communicates effectively, and is motivated to achieve sales targets. The role requires in-office work three days a week and offers a competitive compensation package with various benefits.

Qualifications

• Bachelor’s degree required.
• Ability to communicate effectively with leadership and recruiters.
• Must be onsite three days a week.

Responsibilities

• Prospect financial advisors through cold calling.
• Execute weekly prospecting campaigns based on territory research.
• Qualify leads for introduction to regional directors.

Skills

Effective communication with leadership

Sales motivation and resilience

Cold calling skills

Ability to build rapport via phone

Education

Bachelor’s degree in Business, Finance or related fields

Tools

Salesforce

MS Word

MS Excel

MS PowerPoint

MS Outlook

Job description

Job Overview

As the Business Development Associate (BDA), you will be responsible for driving Financial Advisor lead flow to LPL’s Advisor Recruiting team in order to increase sales.

Primary prospecting will be phone‑based (cold‑calling) with supplemental efforts including digital means such as email campaigns and social media outreach.

Responsibilities

• Prospect financial advisors to gauge or create interest in meeting with a LPL recruiter.
• Use the news cycle, territory makeup, and direction of recruiters or leaders to execute on weekly prospecting campaigns.
• Use independent judgment to qualify a lead, determining if it should be introduced to the pipeline by presenting it to the Internal Regional Director or Field Regional Director.
• Make 100 outreaches per day – primarily cold calls, followed by individual emails and social media outreach (LinkedIn).
• Utilize Salesforce.com to track individual KPIs and understand the impact of lead flow on the territory funnel and results.
• Develop the skill set, knowledge base, and industry experience required to qualify for the next‑level opportunity as an Internal Regional Director.

Requirements

• Bachelor’s degree in Business, Finance, or related fields.
• Ability to communicate effectively with leadership, field recruiting professionals, and internal recruiters.
• Must be in office three days a week (Tuesday–Thursday).
• Core competencies: highly motivated and resilient in achieving sales targets consistently.
• Ability to quickly build rapport, primarily via phone‑based communication.
• Comfortable with some travel, two times per year for training.
• Experience with MS Word, MS Excel, MS PowerPoint, Salesforce, and MS Outlook.
• Experience or understanding of broker/dealers, advisory, finance, or sales principles.

Compensation & Benefits

Pay includes a base salary and potential sales incentive compensation based on the applicable incentive plan. The base salary is determined by factors such as skill, experience, education, peer comparisons, performance, and geographic location. Incentives are contingent upon achieving established goals.

LPL Total Rewards is competitive and includes 401(k) matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Legal

Principals only. EOE.