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KeyBank is seeking a Senior Analyst in Columbus, OH to drive consumer banking analytics, segmentation, forecasting and reporting for Direct Mail campaigns, with ownership of campaign files, dashboards, and spend forecasts. The role emphasizes hands-on data work, storytelling through visuals, and collaboration with cross-functional teams.
The ideal candidate has strong SQL skills, dashboard experience, and the ability to question data and validate results under tight deadlines.
Location:
4910 Tiedeman Road, Brooklyn Ohio
The Consumer Bank Checking & Marketing Analytics team is looking for a Senior Analyst to play a pivotal role in driving new consumer household and checking portfolio growth. This is a hands‑on role for someone developing their career in business analytics who is eager to learn and ready for marketing campaign and forecast ownership. This Senior Analyst will own segmentation, forecasting, and reporting for a variety of Direct Mail campaigns aimed at booking new customers and deepening existing relationships. They will also play a critical role in building out new strategies that are unlocked from new technology, like pre‑approval campaigns and personalized pricing tests. This person will build campaign files, develop and maintain critical reporting dashboards, support audience segmentation strategy, and contribute to marketing spend forecasts.
The ideal candidate is proficient in SQL, has experience building dashboards for reporting, is detail-oriented, and dependable under tight timelines. This person must be comfortable asking challenging questions, double-checking their work and the work of teammates, and sense checking existing strategies. This team rewards curiosity, reliability, and the ability to juggle a series of requests without dropping the ball.
This role provides a unique opportunity to shape the future of Consumer Banking acquisitions and deliver measurable business outcomes, adding thousands of customers for KeyBank along the way.
This position is eligible to earn a base salary in the range of $80,000.00 - $150,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 11/06/2026
KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.