Business Analyst, Promotions Analytics, Whole Foods Market

Amazon; Seattle (WA); On-site; USD 83,000 - 130,000; Full time

Job summary

Whole Foods Market is seeking a Business Analyst to join the Promotion Analytics team in Seattle. You will own end-to-end promotional analyses, translate complex questions into actionable insights, and build scalable self-serve reporting to inform merchandising and campaign strategies.

You will collaborate with cross-functional partners, leverage AI capabilities to speed insights, and present findings to senior leadership while driving recommendations for optimization and ROI measurement.

Qualifications

• 4+ years of business analyst or data analyst experience.
• Bachelor's degree or equivalent.
• Experience defining requirements and using data and metrics to draw business insights.
• Experience with Excel.
• Experience with SQL.
• Experience making business recommendations and influencing stakeholders.

Responsibilities

• Own end-to-end promotional analytics — scope, design, execute, and communicate analyses.
• Build scalable self-serve reporting in QuickSight and Redshift SQL.
• Serve as analytics SME for your business area.
• Drive recommendations to senior leadership.
• Leverage AI capabilities to accelerate insights and expand analytics coverage.
• Analyze market, competitor, and customer data for promo effectiveness and engagement.
• Design measurement frameworks for promotional ROI and incrementality.
• Provide technical guidance to peers and mentor junior analysts.
• Partner with PMs, Merchandising, and Marketing to align analytics with business goals.
• Lead insights reviews with Director+ audiences and craft forward-looking actions.

Skills

SQL

Dashboarding

Data analysis

Stakeholder communication

Ownership mindset

AI/ML awareness

Excel

Problem solving

Education

Bachelor's degree or equivalent

Tools

Amazon Redshift

QuickSight

Tableau

AWS

Job description

Description

Whole Foods Market is looking for a Business Analyst to join our Promotion Analytics team. In this role, you will own end-to-end analyses that drive promotional strategy, serving as the analytics go-to for your business area. You will independently translate complex business questions into actionable insights, build scalable self-serve reporting frameworks, and influence decisions across merchandising, marketing, and category teams. You will partner within the Promotions Analytics team to increase the speed from data analysis to insight—leveraging emerging AI capabilities to unlock new areas of value for the business.

This role goes beyond reporting: you will design measurement approaches, identify opportunities proactively, and drive recommendations that shape how Whole Foods Market evaluates and optimizes promotional programs. We are looking for someone who combines analytical depth with the ability to communicate clearly to senior stakeholders and who thrives in an environment of ownership and continuous improvement.

Skills:

• Strong ownership mindset — you dive deep into the data, take accountability for the quality and impact of your work, and earn trust through consistent delivery

• Expert-level proficiency in SQL (Redshift preferred) and business intelligence tools (e.g., QuickSight, Tableau)

• Experience building scalable dashboards and self-serve reporting that drive organizational adoption

• Strong quantitative and analytical reasoning — comfortable with large, complex datasets and ambiguous business questions

• Excellent written and verbal communication — able to distill complex analyses into crisp narratives for senior stakeholders

• Proactive and curious — you stay ahead of industry trends, experiment with new tools (including AI/ML capabilities), and continuously improve how the team works

• Strong organizational skills with ability to manage multiple concurrent workstreams and prioritize effectively

Key job responsibilities

• Own end-to-end promotional analytics — independently scope, design, execute, and communicate analyses that inform merchandising strategy and campaign optimization

• Build scalable, self-serve reporting frameworks in QuickSight and Redshift SQL that enable stakeholders to access insights without analyst dependency

• Serve as the analytics subject-matter expert for your business area, proactively identifying trends, risks, and opportunities in promotional performance data

• Drive recommendations to senior leadership — translate findings into clear, actionable recommendations that influence promotional strategy and investment decisions

• Accelerate time-to-insight by leveraging emerging AI capabilities and automation to streamline data workflows and expand analytics coverage into new areas of the business

• Analyze market, competitor, behavioral, and transactional data to evaluate promotional effectiveness, customer engagement, and shopping behavior

• Design and refine measurement approaches — develop frameworks for evaluating promotional ROI, incrementality, and program performance

• Provide technical guidance to peers — mentor junior analysts and contribute to team best practices for data modeling, visualization, and analytical rigor

• Partner cross-functionally with Program Managers, Category Merchandising, and Marketing to align analytics with business objectives and planning cycles

• Lead insights reviews — synthesize findings, present to Director+ audiences, and provide forward-looking recommendations that inform planning

A day in the life

You start your morning reviewing recent promotional performance data, quickly identifying an emerging trend in regional response rates. You update a QuickSight dashboard you built for the merchandising team—one that lets them slice results without filing an analytics request. Mid-morning, you meet with your Program Manager to align on the measurement approach for an upcoming national campaign, proposing an incrementality framework you've been developing. After lunch, you present quarterly promotional insights to a Director-level audience, fielding questions and turning feedback into follow-up action items. In the afternoon, you explore a new AI-powered workflow that could cut your segmentation analysis time in half, documenting your findings for the broader team. You close the day mentoring a fellow analyst on a tricky SQL optimization and reviewing a pull request for a shared reporting template.

Basic Qualifications

• 4+ years of business analyst, data analyst or similar role experience

• Bachelor's degree or equivalent

• Experience defining requirements and using data and metrics to draw business insights

• Experience with Excel

• Experience with SQL

• Experience making business recommendations and influencing stakeholders

Preferred Qualifications

• Experience in Amazon Redshift and other AWS technologies

• Experience with AI/ML technologies

• Grocery, retail, or CPG industry experience

• Familiarity with promotional measurement, incrementality testing, or marketing analytics

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, TX, AUSTIN - 74,300.00 - 130,100.00 USD annually

USA, WA, Seattle - 82,700.00 - 130,100.00 USD annually