Business Analyst II

Empower; Oregon; Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Equity

Performance-based bonus

Competitive benefits

Job summary

Empower seeks a Business Analyst to work with our central operations team to design data-driven strategies for growth. This role supports customer acquisition, retention, and engagement through analytics, dashboards, and targeted campaigns.

The role can be remote for US-based candidates or in-person in McLean, VA. Ideal candidates have 3–5 years of experience, proficiency in Excel/Google Sheets, and a strong ROI mindset.

Qualifications

• Bachelor's degree or higher with strong academics.
• 3–5 years post-college experience in a fast-paced environment.
• Experience in data analytics; Excel/Google Sheets required; SQL/R/Python a plus.
• Clear understanding of ROI and business impact.
• Ambitious and dependable with ownership mindset.

Responsibilities

• Develop analytics to measure and improve customer acquisition, retention, engagement, and platform usage.
• Provide hands-on management of dynamic marketplaces via custom dashboards.
• Serve in project management and operator roles across Ops, Communications, and Marketing initiatives.
• Administer and analyze email drip campaigns, ensuring timely deployment and campaign effectiveness.
• Draft copy for email, text, and other digital campaigns.
• Lead scheduling and expansion of vehicle exterior advertising and in-vehicle marketing efforts.
• Create content for unpaid social media campaigns and assist with paid media to maximize ROI.

Skills

Data analytics

Excel/Google Sheets

ROI understanding

Ambitious and dependable

Education

Bachelor's degree

Tools

SQL

Python

R

Job description

Role Overview

The Business Analyst will report to, and work closely with, our central operations team lead. In this role you will need to identify and implement data-driven scalable strategies to grow our business. Successful team members have an \"extreme ownership\" mentality, understand the importance of data and attention to detail, and are high-energy solution oriented problem solvers. We're looking for team players who are looking to make an immediate impact at a high-growth disruptive startup. This role can be remote (U.S. based only), or in-person in McLean, Virginia.

Opportunities

• Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage
• Hands-on assistance managing dynamic and growing marketplaces using custom dashboards
• Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives
• Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness
• Draft copy for and implement email, text, and other digital communication and marketing campaigns
• Run and expand Empower's vehicle-exterior advertising program
• Run and expand Empower's in-vehicle marketing efforts
• Help create content for Empower's unpaid, organic social media campaigns
• Help manage paid media campaigns to maximize RO

Candidate Requirements

• Bachelor's or other 4-year degree with high academic achievement
• 3-5 years of post college professional experience, ideally in a fast paced environment
• Experience in data analytics (proficiency with Excel/Google Sheets required; experience with SQL/R/Python is a plus).
• An innate understanding of ROI
• Ambitious and dependable

What Do We Offer

• Competitive compensation: $80,000 - $100,000 base salary (based on experience) + equity + performance based bonus + competitive benefits
• Being part of a great team to better the lives of gig workers
• Exposure to C-Suite and other senior team members across all departments
• No dull or unchallenging days!

We are currently unable to sponsor visas for this position