Business Analyst-II

LanceSoft Inc; New York (NY); Remote; USD 55,000 - 75,000; Full time

Job summary

A leading company is seeking an Associate in Ads & Promotions for its Client Insights team. The role involves analyzing data, developing reports, and supporting marketing initiatives to enhance brand growth. Ideal candidates will have a background in analytics, a passion for data, and strong communication skills. This remote role offers a unique opportunity to shape marketing strategies for a global consumer brand.

Qualifications

• 1-3 years of experience as an analyst or marketer in relevant fields.
• Understanding of relational databases and data management tools.
• Experience in a fast-paced, self-starter environment is essential.

Responsibilities

• Analyze data and develop client-facing reports.
• Support marketing campaigns and identify optimization opportunities.
• Collaborate with sales and ops teams on ad campaigns.

Skills

Data analysis

Communication

Attention to detail

Collaboration

Organization

Education

Bachelor’s degree or higher

Tools

SQL

Excel

Job description

Title: Associate, Ads & Promotions (Contract - Insights) Location: REMOTE - Can be located anywhere About the Role We are looking for a detail-oriented, highly-motivated individual to join our Client Insights team as an Associate of Ads and Promotions. In this role, you will work closely with our Sales team to support marketing campaigns that promote and celebrate our unique relationships with Client partners. You will be responsible for analyzing data, developing client-facing reports, and identifying optimization opportunities to accelerate brand sales and category share growth. This is a truly unique opportunity to help define and shape a fast-growing, global consumer brand. What you’ll do • Work closely with the ops and sales teams on scoping ad campaigns • Gather data for ***’s marketing products and prepare data for subsequent analysis • Develop client-facing reports that synthesize campaign performance trends and identify optimization opportunities • Analyze the performance of *** marketing products and surface product performance insights to support sales efforts About you • You have a passion for data with strong attention to detail • You have the ability to collaborate effectively with cross-functional team members within the company • You value efficiency and quality • You are a strong communicator and can prioritize across multiple projects Qualifications • Bachelor’s degree or higher • 1-3 years experience as an analyst or marketer in an advertising agency, ecommerce, consumer brand or tech company • You have an understanding of relational databases, ETL tools, data conversion, and data cleansing methods • You are proficient in excel (can maintain large, complex data sets) • You have experience using SQL to aggregate and cleanse data • Thrive in a self-starter, fast-paced and changing environment • Strong organization and communication skills

About the company

Established in 2000, LanceSoft is a Certified MBE and Woman-Owned organization, and a pioneer in providing premium end-to-end Global Workforce Solutions and IT Services to diverse clients across various domains.

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